Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name. So what are you doing to ensure that they get the impression you want them to get?
Every time you hit your keyboard, you’re shaping your reputation – whether that’s a headline for your website, a social media post, a blog article or an email (or any number of other written communications). How much thought goes into those communications – before you hit the post/send/publish button?
No idea? You need a system
There are dozens of content generation systems out there – and, of course, a variety of AI tools that can help. My advice – keep it simple, but use a matrix approach to turn one idea into many pieces of content.
A matrix pairs your main skill areas with the subjects that sit under those headings – or with an approach. So, for example:
Main subject: Copywriting
Subjects: Style, tone, written English, using AI, content management
And there are five posts or articles (or podcasts, videos, value-led emails, etc. right away.
Four more skill areas, with 5 posts each – and you’ve got another 20 posts.
And, I bet you have more than one thing to say about each of those things! On day 21 revisit your first post and write something else about it. You’re the expert, share your knowledge and skill.
But I’m giving away my IP for nothing!
This is always the first response I get when I suggest sharing your expertise; “If I tell people how to do it, they won’t need me.”
Yes, there are some people who will try and follow your advice – and a few will succeed, but we’re talking about a tiny percentage. Why?
Let’s look at it from another perspective. I’d put money on the fact that you’ve downloaded free giveaways with lots of valuable information – in an area you’re not an expert in. You intend to read them and take action, but given the choice between what you do best and what you love doing and learning to do something you don’t really want to do – you actually don’t do anything.
You might read through a checklist or document and intend to do something with it – but it never happens. So, there’s still a gap in your business that you’re not addressing as well as you could.
What you need is an expert to support you in that area that you’ve been avoiding. And who better than someone who has already shown they know their stuff?
Does this sound familiar?
If you’ve been through this process – lots of other people will have too – except the kind of expert they need is you. The more you demonstrate you know your stuff, the more likely it is that you’ll be the first person they think of when the light dawns that they need your kind of help.
But creating content is hard
If you’re getting brain freeze from the whole idea of content creation – give me a call and let’s see if I can improve on anything AI can produce.
