by Heather Bury | Jul 19, 2026 | Marketing
Marketing is not just posting on socials and writing the odd blog. There’s so much more to it than that! First you need to know who you’re trying to reach – and that will help you to choose what tools to use and where you need to be visible. Then there are the tools...
by Heather Bury | Jun 19, 2026 | Marketing
Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name. So what are you doing to ensure that they get the impression you want them to get? Every time you hit your keyboard, you’re...
by lesley | Apr 28, 2026 | Marketing
Every business needs to do marketing to survive. No marketing = no customers! However, there are many different marketing strategies and one size definitely does not fit all. A few networking meetings and random social media posts may fall into the category of...
by lesley | Feb 19, 2026 | Marketing
Unfortunately, video is unavoidable if you want to promote your business and your expertise effectively. But talking to camera? I can do it, but I’ll always find something ‘easier’. I’m not a video camera afficionado – so any video I take is likely to be a bit...
by lesley | Jan 29, 2026 | Marketing
That phrase ‘Content is king’ has been around for a long time, but is it still true today? 100%. Potential customers need information to make the decision whether you are the right supplier for them. And, while cost may play a part, the reality is that they’re...
by lesley | Dec 9, 2025 | Marketing
Here’s an uncomfortable truth: you’re probably rubbish at writing your own marketing copy. And before you close this tab in a huff, let me explain why it’s not actually your fault. You know your business inside out. You’ve lived and breathed...
