Picking a publisher

Picking a publisher

There are three main ways to get your book published – traditional publishing houses, independent publishers, and self-publishing.  If you’re a first time author and you don’t have a connection in traditional publishing, my recommendation would be to find a good...
Book marketing for first-time authors

Book marketing for first-time authors

A successful book keeps selling over time.  That means that you need a marketing plan for your book. You already know who your ideal readers are. You have a clear idea how your book helps them. Hopefully, you also know where they are active – social media, podcasts...
How to have a successful book launch

How to have a successful book launch

Writing your book is just the tip of the iceberg.  Once it’s ready to publish it’s your job to market it. It doesn’t matter how you plan to publish it, marketing is your responsibility. Mainstream publishers will do a bit, but will definitely expect you to have a...
The ideal reader

The ideal reader

When you write a non-fiction book to share your expertise, you should have a clear idea of who you’re writing for.  It’s surprising how many authors start writing before having real clarity on what their reader wants.  But, of course, you wouldn’t do that, would you?...
The last full stop

The last full stop

You’ve slaved over a hot keyboard for weeks, or maybe months or even years.  Your manuscript is finished and you typed that final full stop with gusto.  Ta-dah!  It’s done.  Is it time for a huge sigh of relief, a little celebration or the next stage in your plan to...
Planning your book

Planning your book

After 13 weeks with a small cohort of authors on the Author Guide Course, I’ve realised that getting a book from ‘I’ve got an idea’ to ‘selling like hot cakes’, is not about the quality of the idea, it’s about how well you plan. Lots of people have great ideas for...