by Heather Bury | Oct 8, 2026 | Marketing
Many moons ago when I did my professional qualifications, I was astonished to discover that the label ‘marketing’ covered far more than advertising and promotion. It starts with market research – know your market place Companies that offer a similar product or service...
by Heather Bury | Oct 7, 2026 | Author Guide
Writing a book needs to have purpose. Just because you can, doesn’t mean you should! That may seem counterintuitive coming from someone who helps people to write books, but the first learning on my Author Guide course is all about Purpose; the author’s big ‘WHY?’ A...
by Heather Bury | Sep 30, 2026 | Author Guide
There are three main ways to get your book published – traditional publishing houses, independent publishers, and self-publishing. If you’re a first time author and you don’t have a connection in traditional publishing, my recommendation would be to find a good...
by Heather Bury | Sep 29, 2026 | Blogging
I’ve written blogs all day today, which is either an excellent or a terrible position from which to write a blog about blogging – you decide. But it’s given me a useful reminder: the businesses that blog well aren’t the ones with the best ideas,...
by Heather Bury | Sep 23, 2026 | Author Guide
A successful book keeps selling over time. That means that you need a marketing plan for your book. You already know who your ideal readers are. You have a clear idea how your book helps them. Hopefully, you also know where they are active – social media, podcasts...
by Heather Bury | Sep 19, 2026 | Business
I hate selling, mainly because I hate being sold at. That doesn’t mean I don’t buy things, I definitely do, but I like to feel like I’m in the driving seat, not being driven to a destination I’m not sure I want to be at. I know people who can sell ice to the Eskimos,...
by Heather Bury | Sep 16, 2026 | Author Guide
Writing your book is just the tip of the iceberg. Once it’s ready to publish it’s your job to market it. It doesn’t matter how you plan to publish it, marketing is your responsibility. Mainstream publishers will do a bit, but will definitely expect you to have a...
by Heather Bury | Sep 9, 2026 | Author Guide
When you write a non-fiction book to share your expertise, you should have a clear idea of who you’re writing for. It’s surprising how many authors start writing before having real clarity on what their reader wants. But, of course, you wouldn’t do that, would you?...
by Heather Bury | Sep 8, 2026 | Reputation
I once worked with a client who wanted every blog article and social media post to end with ‘buy now’. Every. Single. One. I explained that if I asked you to marry me on a first date, you’d run a mile — and yet that’s exactly what a lot of businesses do...
by Heather Bury | Sep 2, 2026 | Author Guide
You’ve slaved over a hot keyboard for weeks, or maybe months or even years. Your manuscript is finished and you typed that final full stop with gusto. Ta-dah! It’s done. Is it time for a huge sigh of relief, a little celebration or the next stage in your plan to...
