by Heather Bury | Sep 23, 2026 | Author Guide
A successful book keeps selling over time. That means that you need a marketing plan for your book. You already know who your ideal readers are. You have a clear idea how your book helps them. Hopefully, you also know where they are active – social media, podcasts...
by Heather Bury | Sep 19, 2026 | Business
I hate selling, mainly because I hate being sold at. That doesn’t mean I don’t buy things, I definitely do, but I like to feel like I’m in the driving seat, not being driven to a destination I’m not sure I want to be at. I know people who can sell ice to the Eskimos,...
by Heather Bury | Sep 16, 2026 | Author Guide
Writing your book is just the tip of the iceberg. Once it’s ready to publish it’s your job to market it. It doesn’t matter how you plan to publish it, marketing is your responsibility. Mainstream publishers will do a bit, but will definitely expect you to have a...
by Heather Bury | Sep 9, 2026 | Author Guide
When you write a non-fiction book to share your expertise, you should have a clear idea of who you’re writing for. It’s surprising how many authors start writing before having real clarity on what their reader wants. But, of course, you wouldn’t do that, would you?...
by Heather Bury | Sep 8, 2026 | Reputation
I once worked with a client who wanted every blog article and social media post to end with ‘buy now’. Every. Single. One. I explained that if I asked you to marry me on a first date, you’d run a mile — and yet that’s exactly what a lot of businesses do...
by Heather Bury | Sep 2, 2026 | Author Guide
You’ve slaved over a hot keyboard for weeks, or maybe months or even years. Your manuscript is finished and you typed that final full stop with gusto. Ta-dah! It’s done. Is it time for a huge sigh of relief, a little celebration or the next stage in your plan to...
by Heather Bury | Aug 29, 2026 | Websites
Before we get into this, let me just say I am not a web designer. However, I’ve worked with a lot of people who are – and a lot of customers who I’ve written web content for, so I’ve heard all the horror stories – and also quite a few ecstatic reviews. Your web...
by Heather Bury | Aug 26, 2026 | Author Guide
After 13 weeks with a small cohort of authors on the Author Guide Course, I’ve realised that getting a book from ‘I’ve got an idea’ to ‘selling like hot cakes’, is not about the quality of the idea, it’s about how well you plan. Lots of people have great ideas for...
by Heather Bury | Aug 19, 2026 | Author Guide
What is wisdom? The dictionary (at least the one on my desk) says ‘Good sense, judgment; accumulated learning, knowledge.’ You don’t have to have grey hair and a long white beard (or whatever the female equivalent is) to have wisdom. It’s something that we grow over...
by Heather Bury | Aug 18, 2026 | Landing pages
I first ‘met’ AIDA back in the 1980s when I was discovering sales training. AIDA is as old as the hills, but equally relevant today. In short it’s an acronym for getting a customer from contact to cash (or card). It works across many different media, from...
