by Heather Bury | Jun 10, 2026 | Author Guide
If you’re thinking of writing your signature book to share your valuable knowledge and experience, don’t wait until your manuscript goes to print to start marketing. Start now. Or as the proverb goes The best time to start [marketing] would have been five years...
by Heather Bury | Jun 9, 2026 | Websites
Websites have changed so much over the years – both to reflect latest designs and also to satisfy user behaviours. There was a time when visitors would actually read 300 words of copy – not any longer! If the headline doesn’t give them the information they want,...
by Heather Bury | Jun 3, 2026 | Author Guide
If you’ve got an idea for a book – or several people have planted the idea that you have valuable knowledge that you should share in a book – don’t start writing! That may sound counterintuitive, but when it comes to non-fiction, you will create a much better book if...
by Heather Bury | May 29, 2026 | Newsletters
Nobody likes to see that unsubscribe notification pop up. But it’s going to happen. The question isn’t whether people will leave your list; it’s why they leave, and what you can do about it before they get to that point. Understanding why people...
by Heather Bury | May 27, 2026 | Author Guide
Every author wants good reviews, ideally 5 stars, but it can be a great marketing tool to get reviews before publication and include a page or two of reviews at the front of the book. To do this, you’ll need to build time into the schedule for publication to allow...
by Heather Bury | May 20, 2026 | Author Guide
When you’ve got your first draft of your book done, what’s the next step? That depends on whether you think it’s pretty much there, or if it needs some work to get it to a point where you’re happy for other people to see it. If you’re not quite ready to share, your...
by Heather Bury | May 19, 2026 | Reputation
Reputation is all about gossip! Your reputation is based on what other people say about you (usually when you’re not present). And what leads to those comments? Their experience of you, your business, your content – and what they’ve heard about you from other people. ...
by Heather Bury | May 13, 2026 | Author Guide
So you have an idea for a book, then you take a look at Amazon and realise that lots of other authors have already written about this subject. You may feel disheartened; who needs yet another book about this? But scroll down a bit – and you’ll see some subheadings;...
by Heather Bury | May 9, 2026 | Social media
I caught someone talking on Instagram recently and, while there was a good bit of swearing, he had a strong point. Winning at social media isn’t about going viral, it isn’t about thousands (or even millions) of connections. But that seems to be what everyone is...
by Heather Bury | May 6, 2026 | Author Guide
Many authors consider using AI to be ‘cheating’, and, at the other end of the spectrum, people are using AI to write books from end to end. Traditional publishing houses don’t like AI and will require you to sign a statement that says AI did not write any part of your...
