by Heather Bury | Jul 19, 2026 | Marketing
Marketing is not just posting on socials and writing the odd blog. There’s so much more to it than that! First you need to know who you’re trying to reach – and that will help you to choose what tools to use and where you need to be visible. Then there are the tools...
by Heather Bury | Jul 17, 2026 | Author Guide
Your knowledge, skills and experience are pure gold – and have the potential to become a book that is immensely valuable. However, to get the most from your prized raw material, you need an expert ‘goldsmith’ to help you can create something really stunning. In the...
by Heather Bury | Jul 10, 2026 | Author Guide
Everyone can write, but not everyone can write well. What’s the difference between copy that is read and copy that never gets read? The obvious answer is the headline. And renowned copywriter king, Ted Nicholas, recommended that you spend 80% of your writing time on...
by Heather Bury | Jul 9, 2026 | Blogging
A blog post is an article – ideally showcasing your knowledge and experience, showing off your expertise – but it is NOT a sales pitch. I see blogs on people’s websites that are clearly written for SEO purposes, but there’s where their usefulness stops. If I search...
by Heather Bury | Jul 3, 2026 | Author Guide
From a standing start writing a book seems like a marathon for most people. It requires lots of preparation and training, after all, you wouldn’t set off on a marathon without putting in the training, would you? Writing a book is more like a marathon than a 100 metre...
by Heather Bury | Jun 29, 2026 | Business
Most new businesses emerge from someone’s skill and a belief that they can help other people doing what they love and are expert in. But, to grow a successful business you need more than passion and dedication. You need a strong foundation. Your bank manager will...
by Heather Bury | Jun 24, 2026 | Author Guide
Let’s start with what is ‘standard size’ – that’s simple, there isn’t one! Look at your bookshelf, I’m confident that, while many books will be a similar size, there will be quite a few that don’t ‘fit’ that same height and depth formula. When I published my first...
by Heather Bury | Jun 19, 2026 | Marketing
Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name. So what are you doing to ensure that they get the impression you want them to get? Every time you hit your keyboard, you’re...
by Heather Bury | Jun 17, 2026 | Author Guide
OK – AI could write a book for you, providing you give it a really good brief, but most authors want to produce something more original than any AI can produce. Remember, AI doesn’t create original ideas – it gathers information and presents it in response to your...
by Heather Bury | Jun 10, 2026 | Author Guide
If you’re thinking of writing your signature book to share your valuable knowledge and experience, don’t wait until your manuscript goes to print to start marketing. Start now. Or as the proverb goes The best time to start [marketing] would have been five years...
