by Heather Bury | Jun 29, 2026 | Business
Most new businesses emerge from someone’s skill and a belief that they can help other people doing what they love and are expert in. But, to grow a successful business you need more than passion and dedication. You need a strong foundation. Your bank manager will...
by Heather Bury | Jun 24, 2026 | Author Guide
Let’s start with what is ‘standard size’ – that’s simple, there isn’t one! Look at your bookshelf, I’m confident that, while many books will be a similar size, there will be quite a few that don’t ‘fit’ that same height and depth formula. When I published my first...
by Heather Bury | Jun 19, 2026 | Marketing
Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name. So what are you doing to ensure that they get the impression you want them to get? Every time you hit your keyboard, you’re...
by Heather Bury | Jun 17, 2026 | Author Guide
OK – AI could write a book for you, providing you give it a really good brief, but most authors want to produce something more original than any AI can produce. Remember, AI doesn’t create original ideas – it gathers information and presents it in response to your...
by Heather Bury | Jun 10, 2026 | Author Guide
If you’re thinking of writing your signature book to share your valuable knowledge and experience, don’t wait until your manuscript goes to print to start marketing. Start now. Or as the proverb goes The best time to start [marketing] would have been five years...
by Heather Bury | Jun 9, 2026 | Websites
Websites have changed so much over the years – both to reflect latest designs and also to satisfy user behaviours. There was a time when visitors would actually read 300 words of copy – not any longer! If the headline doesn’t give them the information they want,...
by Heather Bury | Jun 3, 2026 | Author Guide
If you’ve got an idea for a book – or several people have planted the idea that you have valuable knowledge that you should share in a book – don’t start writing! That may sound counterintuitive, but when it comes to non-fiction, you will create a much better book if...
by Heather Bury | May 29, 2026 | Newsletters
Nobody likes to see that unsubscribe notification pop up. But it’s going to happen. The question isn’t whether people will leave your list; it’s why they leave, and what you can do about it before they get to that point. Understanding why people...
by Heather Bury | May 27, 2026 | Author Guide
Every author wants good reviews, ideally 5 stars, but it can be a great marketing tool to get reviews before publication and include a page or two of reviews at the front of the book. To do this, you’ll need to build time into the schedule for publication to allow...
by Heather Bury | May 20, 2026 | Author Guide
When you’ve got your first draft of your book done, what’s the next step? That depends on whether you think it’s pretty much there, or if it needs some work to get it to a point where you’re happy for other people to see it. If you’re not quite ready to share, your...
