by Heather Bury | May 20, 2026 | Author Guide
When you’ve got your first draft of your book done, what’s the next step? That depends on whether you think it’s pretty much there, or if it needs some work to get it to a point where you’re happy for other people to see it. If you’re not quite ready to share, your...
by Heather Bury | May 19, 2026 | Reputation
Reputation is all about gossip! Your reputation is based on what other people say about you (usually when you’re not present). And what leads to those comments? Their experience of you, your business, your content – and what they’ve heard about you from other people. ...
by Heather Bury | May 13, 2026 | Author Guide
So you have an idea for a book, then you take a look at Amazon and realise that lots of other authors have already written about this subject. You may feel disheartened; who needs yet another book about this? But scroll down a bit – and you’ll see some subheadings;...
by Heather Bury | May 9, 2026 | Social media
I caught someone talking on Instagram recently and, while there was a good bit of swearing, he had a strong point. Winning at social media isn’t about going viral, it isn’t about thousands (or even millions) of connections. But that seems to be what everyone is...
by Heather Bury | May 6, 2026 | Author Guide
Many authors consider using AI to be ‘cheating’, and, at the other end of the spectrum, people are using AI to write books from end to end. Traditional publishing houses don’t like AI and will require you to sign a statement that says AI did not write any part of your...
by lesley | Apr 29, 2026 | Author Guide
Having a structure for your chapters will make the actual writing easier. Not just for your first chapter – but for ALL your chapters. The first step is to decide what you want a chapter to look like. Will you start with a ‘What’s in this chapter’ list, a quotation,...
by lesley | Apr 28, 2026 | Marketing
Every business needs to do marketing to survive. No marketing = no customers! However, there are many different marketing strategies and one size definitely does not fit all. A few networking meetings and random social media posts may fall into the category of...
by lesley | Apr 22, 2026 | Author Guide
The first thing to do when you embark on writing a book is to identify your ideal reader. Who are they? What industry are they in? What are their challenges? What keeps them awake at night? What do they want? That’s the focus you’ll need to have to ensure the...
by lesley | Apr 19, 2026 | Newsletters
I hear a lot of business people say “I don’t have time to write a newsletter – besides I don’t know what to write.” Newsletters that are a list of what’s going on in your business are boring. So what makes a good newsletter – and one that people stay subscribed to?...
by lesley | Apr 15, 2026 | Author Guide
Regardless of how you publish your book, you’ll need to market it – not just for the launch, but on an ongoing basis. If you’ve done your work properly, you’ll already have an ideal reader profile and have a good idea where those people hang out, so here are some ways...
