by Heather Bury | Aug 29, 2026 | Websites
Before we get into this, let me just say I am not a web designer. However, I’ve worked with a lot of people who are – and a lot of customers who I’ve written web content for, so I’ve heard all the horror stories – and also quite a few ecstatic reviews. Your web...
by Heather Bury | Aug 26, 2026 | Author Guide
After 13 weeks with a small cohort of authors on the Author Guide Course, I’ve realised that getting a book from ‘I’ve got an idea’ to ‘selling like hot cakes’, is not about the quality of the idea, it’s about how well you plan. Lots of people have great ideas for...
by Heather Bury | Aug 19, 2026 | Author Guide
What is wisdom? The dictionary (at least the one on my desk) says ‘Good sense, judgment; accumulated learning, knowledge.’ You don’t have to have grey hair and a long white beard (or whatever the female equivalent is) to have wisdom. It’s something that we grow over...
by Heather Bury | Aug 18, 2026 | Landing pages
I first ‘met’ AIDA back in the 1980s when I was discovering sales training. AIDA is as old as the hills, but equally relevant today. In short it’s an acronym for getting a customer from contact to cash (or card). It works across many different media, from...
by Heather Bury | Aug 12, 2026 | Author Guide
I have a passion for words, some people consider me to be geeky when I get on my soapbox about incorrect spelling, misuse of words and poor sentence construction. They’re not usually unkind about my geekiness, but I can almost hear the eye-roll they’re suppressing....
by Heather Bury | Aug 9, 2026 | Reputation
Big oaks from little acorns grow. Big corporations started life as an SME at some point. This means that you need to start as you mean to go on; it’s really tough to change the way people do things once they’ve got into a habit. This means that – even before you start...
by Heather Bury | Aug 5, 2026 | Author Guide
I read a lot of fiction and sometimes wonder where the authors get their ideas for stories from. Then I realise that when things happen around me or I hear about something that has happened to someone else, my first reaction is often ‘that would make a great book!’...
by Heather Bury | Jul 31, 2026 | Author Guide
The days of being able to pitch your proposal to a traditional publisher are pretty much gone. And, if you’re a first-time author, don’t get excited about getting an advance, you need a substantial track record to get that. There are two ways into traditional...
by Heather Bury | Jul 29, 2026 | Social media
I admit to rolling my eyes when someone announces they’re an influencer. There’s an element of disbelief, but I know that influencers can be powerful allies for businesses. A few years ago, we used the services of a few Mummy-bloggers to promote one of our client’s...
by Heather Bury | Jul 24, 2026 | Author Guide
Becoming an author requires you to develop many skills – planning, research and writing for starters. But when the last full stop of the final draft has been put in place, your career as a marketer is now going to be centre stage. There are five key areas that an...
