by Heather Bury | Oct 29, 2026 | Reputation
The challenge about your reputation is that you don’t always know what other people say about you. Friends and close business associates may report what they’ve heard, but there are very, very few people who will be brave enough to tell you if it’s not good news. I’ve...
by Heather Bury | Oct 28, 2026 | Author Guide
This is what that little voice in your head whispers. It’s Imposter Syndrome in full force. You’ve looked online and there are dozens of books already written on the subject you have in mind. In fact, you’ve already got a few of them on your own bookshelf. It can be...
by Heather Bury | Oct 21, 2026 | Author Guide
There are two elements to creating your book’s structure. One is having a focus or subject for each chapter. The other is having a structure that you apply to every chapter. Using both of these will make creating your book’s skeleton plan a whole bunch easier. This...
by Heather Bury | Oct 19, 2026 | Social media
The dictionary has a lot to say about the word ‘social’: human society, companionship, friendly interaction, cooperative relationships, organised communities. Nowhere does it say ‘sales vehicle’. I think online platforms offer a digital form of...
by Heather Bury | Oct 14, 2026 | Author Guide
Actually writing your book is only the beginning of the process of becoming an author. Yes, it gives you authority, it’s a great marketing tool – but like any tool it doesn’t work if it’s sitting in the tool box. You have to get it out and use it. The launch This is...
by Heather Bury | Oct 8, 2026 | Marketing
Many moons ago when I did my professional qualifications, I was astonished to discover that the label ‘marketing’ covered far more than advertising and promotion. It starts with market research – know your market place Companies that offer a similar product or service...
by Heather Bury | Oct 7, 2026 | Author Guide
Writing a book needs to have purpose. Just because you can, doesn’t mean you should! That may seem counterintuitive coming from someone who helps people to write books, but the first learning on my Author Guide course is all about Purpose; the author’s big ‘WHY?’ A...
by Heather Bury | Sep 30, 2026 | Author Guide
There are three main ways to get your book published – traditional publishing houses, independent publishers, and self-publishing. If you’re a first time author and you don’t have a connection in traditional publishing, my recommendation would be to find a good...
by Heather Bury | Sep 29, 2026 | Blogging
I’ve written blogs all day today, which is either an excellent or a terrible position from which to write a blog about blogging – you decide. But it’s given me a useful reminder: the businesses that blog well aren’t the ones with the best ideas,...
by Heather Bury | Sep 23, 2026 | Author Guide
A successful book keeps selling over time. That means that you need a marketing plan for your book. You already know who your ideal readers are. You have a clear idea how your book helps them. Hopefully, you also know where they are active – social media, podcasts...
