by Heather Bury | Aug 9, 2026 | Reputation
Big oaks from little acorns grow. Big corporations started life as an SME at some point. This means that you need to start as you mean to go on; it’s really tough to change the way people do things once they’ve got into a habit. This means that – even before you start...
by Heather Bury | Aug 5, 2026 | Author Guide
I read a lot of fiction and sometimes wonder where the authors get their ideas for stories from. Then I realise that when things happen around me or I hear about something that has happened to someone else, my first reaction is often ‘that would make a great book!’...
by Heather Bury | Jul 31, 2026 | Author Guide
The days of being able to pitch your proposal to a traditional publisher are pretty much gone. And, if you’re a first-time author, don’t get excited about getting an advance, you need a substantial track record to get that. There are two ways into traditional...
by Heather Bury | Jul 29, 2026 | Social media
I admit to rolling my eyes when someone announces they’re an influencer. There’s an element of disbelief, but I know that influencers can be powerful allies for businesses. A few years ago, we used the services of a few Mummy-bloggers to promote one of our client’s...
by Heather Bury | Jul 24, 2026 | Author Guide
Becoming an author requires you to develop many skills – planning, research and writing for starters. But when the last full stop of the final draft has been put in place, your career as a marketer is now going to be centre stage. There are five key areas that an...
by Heather Bury | Jul 19, 2026 | Marketing
Marketing is not just posting on socials and writing the odd blog. There’s so much more to it than that! First you need to know who you’re trying to reach – and that will help you to choose what tools to use and where you need to be visible. Then there are the tools...
by Heather Bury | Jul 17, 2026 | Author Guide
Your knowledge, skills and experience are pure gold – and have the potential to become a book that is immensely valuable. However, to get the most from your prized raw material, you need an expert ‘goldsmith’ to help you can create something really stunning. In the...
by Heather Bury | Jul 10, 2026 | Author Guide
Everyone can write, but not everyone can write well. What’s the difference between copy that is read and copy that never gets read? The obvious answer is the headline. And renowned copywriter king, Ted Nicholas, recommended that you spend 80% of your writing time on...
by Heather Bury | Jul 9, 2026 | Blogging
A blog post is an article – ideally showcasing your knowledge and experience, showing off your expertise – but it is NOT a sales pitch. I see blogs on people’s websites that are clearly written for SEO purposes, but there’s where their usefulness stops. If I search...
by Heather Bury | Jul 3, 2026 | Author Guide
From a standing start writing a book seems like a marathon for most people. It requires lots of preparation and training, after all, you wouldn’t set off on a marathon without putting in the training, would you? Writing a book is more like a marathon than a 100 metre...
