If you’ve ever thought about writing a book, you’ve probably got some ideas about what it will be about. As a speaker, trainer or consultant, you’ve got plenty of material, because that’s what your clients buy you for. But there’s more to it than simply a subject.
There are very few unique subjects that don’t have books written about them. So, if you’re thinking ‘there’s no point, other people have already written about this subject,’ stop right there. That’s not a reason NOT to write a book, it’s more a reason TO write one. You’ve already got evidence that people read this kind of material.
That’s your first step – evidence that you have a readership that are ready for you to share your expertise. Let’s be honest, most people with an interest in a subject, don’t just buy one book – they buy several with different perspectives on the subject.
So, what will your book offer that others haven’t? The simple answer is your take on the subject.
There’s only one you, with your combination of knowledge and experience.
If you’re going to tackle the project of creating a successful book you need to answer these questions:
- What’s the main purpose of my book – for the reader?
- Who are my readers?
- Where are they found?
- What do they want? In other words, what are their big problems that they need help with?
Don’t hold back, get details. The more specific you are, the better your book will be.
Now create your one paragraph statement that encompasses who your book is for and how it will create a transformation for them.
Distil this into a headline, write it down and put it somewhere you can see it while you work on your book. It will help you to retain focus and clarity as you plan your outline, structure each chapter and develop the content.
It’s so easy to skim this step, but then you’ll end up with a book that skims your subject and doesn’t have the value and insight that makes your reader tell their friends and associates about it.
Your book’s success depends on reviews – both verbal and written. Make sure you’re getting resounding 5 stars, not a lukewarm 3 1/2!
