Most people are in business doing something they love and are passionate about. Now a few people have said ‘you should write a book’, and the seed has been planted. Where do you go from here?
There are pros and cons to writing a book – it’s a powerful way to establish you as an authority, and there are costs – both financial and time related. But those are the practicalities – first, I want to explore your purpose.
Creating a book is turning your passion into print. So the first step is to identify what is it that your book can deliver?
- What is your message?
- What is that big takeaway you want your reader to get?
- Why is that important to them?
- Why is that important to you?
It’s important to do this before you even think about anything else. It will give you clarity on:
- What to include in your book
- Who will be interested in reading the book
- What your reader wants
The outcome of this is that your book will be focused and your marketing will attract the right people to purchase it.
