This is what that little voice in your head whispers. It’s Imposter Syndrome in full force.
You’ve looked online and there are dozens of books already written on the subject you have in mind. In fact, you’ve already got a few of them on your own bookshelf.
It can be viewed from two perspectives:
- There are enough books on the subject and nobody needs another one.
- When people are interested in a subject they often buy several books about the subject.
Which do you think is more likely to be true?
Well, look at your bookcase. I bet you have more than one book on the subjects you’re interested in. Every author has their own spin on their specialism.
Think about it – you’ve been doing this for a few years; you’ve learned a thing or two. You’ve got some systems developed and some protocols that you’ve created that work reliably. They’re not something you’ve learned from a book, but by trial and error.
Reposition, rethink, recreate
You have opinions – not always agreeing with mainstream – and you have evidence to support them.
- Nobody else thinks the way you do.
- Nobody else has had the clients you have, with their unique set of issues and challenges.
- Nobody else has had those lightbulb moments in the way you have – because nobody else has been in exactly the same situation, with the same people and the same problems to solve.
Now how can you present your unique experiences in a way that will not only help other people with similar challenges, but also deliver your personal approach to getting results?
What is your take on popular thinking, where do you agree and where do you differ? If you’ve got a system or approach that gets better outcomes, there’s some great content.
Have you created a system or a process that has proven effective? There’s some more material – and, of course, you’ll have the case studies to underpin it.
How are you feeling now about whether you have material that people would find valuable?
