I’m what people usually describe as a senior citizen, but that doesn’t mean that I’ve got a closed mind to the latest technology. I’ve heard people much, much younger than me express doubt that AI is a good thing (and a few people say that they’re too old to get involved with all this AI stuff).
I believe that age is a state of mind and that the day I stop being curious and willing to explore is when I’ll really get old!
With that in mind, I’ve been playing with a whole host of different AI tools.
Content creation
These days most people have discovered ChatGPT, but it’s not the answer to everything and there are others that do as well – or better – depending on the task. Claude works well for long content and there’s Microsoft Co-Pilot, not to mention Perplexity and, of course, the latest offering from China, DeepSeek.
Check out NotebookLM too, it can create summaries, lead magnets, checklists, surveys and much more.
My advice is to check whatever is produced, as there have been instances where the AI has invented information and references.
Top tip: If you’re asking the AI to write marketing copy, include in your brief ‘write in the style of a professional copywriter’.
To be honest the content I’ve had from some of these has been pretty bland and expanding a 350 word article to 700 words has resulted in a generous sprinkling of adjectives, rather than more meat! However, if you’re not a professional writer you can get plenty of content using AI. Bear in mind that, if you want the AI to develop to write in your style, you’ll need to invest time and effort in training it.
I don’t use it to write for my clients as I prefer to create original content in their voice, but it’s been useful to generate ideas and a lot of ideas for headlines.
Handy tools to save time
I love Founderpal! This is a marketing AI assistant. The best tool of all is the User Persona Generator. You put in your industry and your ideal client and the persona generator produces a profile showing their problems, pains, goals, benefits, triggers and barriers. While it may need a bit of tweaking, it’s a huge leap from that blank piece of paper you’re starting with.
Gamma is invaluable if you’re creating lots of slide decks. Slide decks take time, but give Gamma short brief and it will create a complete deck for you. Again, you may need to do some judicious editing, but it saves hours.
If you want video content check out invideo. It has the tools for you to create your own videos, adding voice and music – or give it a text brief and it will create your video for you. Other useful tools for videos are GetMunch, Opus and Alphana – all of which will take a longer video and clip it intelligently into short clips for social media.
Make your content work harder – use Voicepen to turn your videos into blog posts, or transcribe audio recordings to text.
Are you writing content that needs illustrating? You need Napkin! Paste your text in and Napkin will create visual – with a ton of options, so, if you don’t like one, there are dozens of other alternatives.
Thinking of hosting a podcast? Take a look at ElevenLabs. You upload a content file and choose a voice (the paid version can clone your own voice) and press a button! It even creates a conversation with two people discussing whatever content you give it.
This is just the tip of the iceberg – and none of these are complicated to use.
And if you think these are mind-blowing, wait until TikTok’s OmniHuman-1 launches!
