by lesley | Oct 19, 2024 | Newsletters
When you pick up a newspaper or magazine (or visit that publication online), you choose which articles you want to read by the headlines. Some of the more nefarious publications use misleading headlines just to try and get your eyes on their article. You’ve probably...
by lesley | Oct 9, 2024 | Social media
Making social media work well is like walking on ice. The social platforms are forever changing their algorithms. Gone are the days where 15% of your page followers on Facebook saw your posts. Today almost zero see them, unless they actively visit your page – unless...
by lesley | Sep 29, 2024 | Reputation
Your reputation depends on what other people say and write about you. If you have a good reputation, it means you’re doing something right. But what happens if your reputation is good, but is almost a trade secret? Lots of people do a great job for their customers,...
by lesley | Sep 19, 2024 | Blogging
If you write regularly for your blog, you’ll be generating a wealth of information around your area of expertise. If you’re running a business and understand the power of marketing you probably also create social media posts, newsletters, and, possibly, YouTube...
by lesley | Sep 9, 2024 | Writing a book
If you run a business, train people, are a consultant or a speaker, having a book with your name on the cover as author sets you apart from your competitors. It positions you as an authority and extends your reach dramatically. I was taught that there were two types...
