by lesley | Jun 19, 2025 | Pitches & Presentations
If you’re making a presentation to get an idea, a concept across or to persuade your audience to take action on something, sometimes words are not enough. As the saying goes ‘a picture says a thousand words’, some things are just easier to explain with the aid of an...
by lesley | Jun 9, 2025 | Business
I connected up with Lance Wybrow on LinkedIn recently and he kindly offered me a free report aimed at helping small business owners, particularly start-ups to get their finances well-organised to ensure they remain profitable and viable. While I was somewhat chuffed...
by lesley | May 29, 2025 | Press & Media
Getting media attention is just one piece of the promotional puzzle. While press coverage remains valuable, smart entrepreneurs know that business promotion needs a range of strategies to elevate your small business’s visibility, reputation, and customer base....
by lesley | May 19, 2025 | Marketing
If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
by lesley | May 9, 2025 | Newsletters
As a small business owner, your email list is pure gold — but only if you use it well. Newsletters are a powerful tool to stay connected with your audience, build loyalty, and drive sales. Yet too many newsletters end up unopened, deleted, or unsubscribed. This all...
