by lesley | Mar 9, 2026 | Reputation
If you’ve been in business a while, you’ll already have a reputation – both for you personally and for your business. But as your reputation is subjective, there can be a gap between what you’d like people to think/say about you and what they actually do. The good...
by lesley | Mar 4, 2026 | Author Guide
Most people are in business doing something they love and are passionate about. Now a few people have said ‘you should write a book’, and the seed has been planted. Where do you go from here? There are pros and cons to writing a book – it’s a powerful way to...
by lesley | Feb 28, 2026 | Social media
I’m a life-long learner and that means I’ll always grab the opportunity to expand my knowledge – particularly in areas that are subject to rapid change. When it comes to social media, my audience are mostly on LinkedIn, so that’s the platform I’m most active on. As a...
by lesley | Feb 25, 2026 | Author Guide
Marketing is an essential part of authorship, and it starts with your book launch. You’ll need to start planning this at least three months prior to your book’s publication date and the more creative you can be, the better your book will land. The place to start is...
by lesley | Feb 19, 2026 | Marketing
Unfortunately, video is unavoidable if you want to promote your business and your expertise effectively. But talking to camera? I can do it, but I’ll always find something ‘easier’. I’m not a video camera afficionado – so any video I take is likely to be a bit...
