by lesley | Apr 28, 2014 | Marketing
When I was working on our book, The Reputation Game, with my co-author, Peter Roper, we came to a conclusion – reputation is based on gossip! If nobody is talking about you, you don’t have a reputation. Of course, it is important that the gossip is...
by lesley | Apr 22, 2014 | Marketing
I have banged on incessantly about the importance of knowing who your ideal client is; what industry they come from, what size of company they run (by turnover, number of staff or sites) and so on now we’re on to the next step; what are their problems? If you...
by lesley | Mar 16, 2014 | Marketing
The challenge for most small business owners (and some big ones) is that they have only a hazy idea of what their perfect customer looks like. Here are my tips to get your marketing targeted with laser accuracy. Think of your best ever client – the one that...
by lesley | Mar 10, 2014 | Marketing
Marketing spans many activities from audience research, product or service development right through to sales. However, when most people talk about ‘marketing’ they’re talking about the promotional part of the process. This is the bit where you are...
by lesley | Feb 24, 2014 | Uncategorized
When I’m talking to clients about their reputation marketing I’m often surprised at how little thought they’ve given to: Why they are doing it – what they want to achieve Who they are trying to reach – their target audience What...
