by lesley | Feb 12, 2015 | Marketing, Reputation
I was reading something the other day that featured a quote: It’s not what you say about your business that matters; it’s what other people say. Whilst what other people say is really important, really smart business owners invest time and effort in...
by lesley | Jan 26, 2015 | Marketing, Reputation
On a theoretical level we all know that reputation is important and that, without a relationship, business does not get done – so you need both to generate revenue reliably. If you are proactive in building strong relationships you’ll enhance your...
by lesley | Jan 19, 2015 | Reputation
That’s a big question – and one that it’s probably difficult, if not impossible to put a number on. Most of us work hard, try to keep our customers happy, help people where we can and hope that people like what we do and say good things about us to...
by lesley | Jan 5, 2015 | Inspiration, Opinion
It’s that time of year when everyone is busily planning all the amazing things they are going to do over the next 12 months – and, by now, have often actually got started. Some people have already fallen off the wagon too! Those people who promised...
by lesley | Dec 3, 2014 | Reputation
Everyone talks about ‘exceeding expectations’; in fact, this phrase has become so over-used that it’s almost lost its meaning. Getting something wrong in your customer relationship can have long lasting consequences – and people do talk when...
