by lesley | May 28, 2014 | Marketing
Being featured in a publication that your potential clients read is fantastic for raising your profile, letting people get to know your business better and standing out from the crowd. So how do you get into print? Before you start ringing up the editor of your...
by lesley | May 19, 2014 | Websites
Just lately I keep finding I’m reading about cognitive overload when it comes to websites. It’s one of those geeky terms that are like gobbledegook – what does it really mean? The answer is simple – it means that the visitor to your website is...
by lesley | May 12, 2014 | Marketing
I can almost hear the outraged cries! However, we all accept bribes from time to time – I’m talking about those tempting ‘How to’ or Tips documents that are offered on many websites. The bribe is ‘get this tasty, hot knowledge in...
by lesley | May 5, 2014 | Writing Skills
This is a question I get asked a lot when I’m out networking and the simple answer is ‘writing to persuade people to take action’. However, there is a bit more to it than that. Accurate English – grammar, spelling and punctuation – is...
by lesley | Apr 28, 2014 | Marketing
When I was working on our book, The Reputation Game, with my co-author, Peter Roper, we came to a conclusion – reputation is based on gossip! If nobody is talking about you, you don’t have a reputation. Of course, it is important that the gossip is...
