by lesley | Apr 8, 2013 | Marketing, PR
Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do. Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...
by lesley | Mar 25, 2013 | Inspiration
Every one of us has a level of expertise in whatever we do to earn a living, whether you work for yourself or you’re an employee. If you’ve read Michael Gerber’s The EMyth Revisited you’ll know about the downside of taking your employed...
by lesley | Mar 18, 2013 | Marketing, Social media
I like to think I’m reasonably intelligent and sometimes I have good ideas, but I’m lazy! Why should I waste lots of effort by reinventing systems, processes and other things that someone else has already invented? This means that I learn from experts in...
by lesley | Mar 11, 2013 | Marketing, Readability
Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them. Of course, nobody does this deliberately, but also few...
by lesley | Mar 4, 2013 | Marketing, Social media, Uncategorized
There seem to be two camps when it comes to online marketing: People who rave about how easy it is and how anyone can do it People who find themselves spending hours trying to keep their social media up to date and then give up as it simply takes up too much time....
