by lesley | Apr 19, 2024 | Press & Media
If you read my blogs regularly, you’ll know that I bang on about ideal client profiles – and, at the risk of boring the pants off you, knowing who you’re trying to reach is essential to every marketing activity you do. If you know your audience, reaching them becomes...
by lesley | Apr 9, 2024 | Marketing
If you’re running a small business marketing is essential, but it’s also one of the things that gets pushed down the to-do list when you get busy. If you don’t maintain visibility and keep ‘restuffing the sausage machine’, you’ll find your business suffers from feast...
by lesley | Mar 28, 2024 | Newsletters
Nobody signs up for a newsletter these days – we all have more than we can possibly read in our inboxes, so the secret is to offer something of value to get the right people on your list. Secondly, there are loads of newsletters, but the open and read rates are often...
by lesley | Mar 19, 2024 | Social media
In today’s digital age, having a strong social media presence is critical for the success of any business. With millions of users scrolling through various platforms every day, social media provides an unparalleled opportunity to reach and engage with your...
by lesley | Mar 9, 2024 | Reputation
In today’s information-soaked world one key factor stands out: reputation. Whether you’re a small startup or a multinational corporation, the way your brand is perceived can significantly impact your ability to grow and thrive. Reputation plays a pivotal role...
