There’s more to being an author than writing

There’s more to being an author than writing

Virtually everyone has valuable knowledge they could share in a book and, if you’re a business owner, you’ll have experience to back that up.  But writing a book isn’t just about sitting down and writing 40-50,000 words. Research A smart author does their homework. ...
The 5 key ingredients for a website that works

The 5 key ingredients for a website that works

In the course of my work I look at a lot of websites and the majority of business websites have obviously had time and money invested in creating a functional and aesthetically pleasing designed site.  Unfortunately, the same level of effort and professionalism...
Get AI support with your presentation

Get AI support with your presentation

Unless you’ve been living under a stone, you must have heard about AI.  ChatGPT is the AI that most people are talking about and I am frequently asked if it will make our commercial copywriting redundant. (No, it won’t!)  However, it’s not the only AI out there. If...
The secret of successful marketing

The secret of successful marketing

Once upon a time I was the director of a management training and consultancy practice.  Actually, I was one of three directors and we all came from different backgrounds.  I was from FMCG – retail, my colleagues were from banking and finance training and from further...
How to get noticed

How to get noticed

Getting press coverage is Nirvana for most businesses, it’s a way to get your name in front of a whole audience who don’t yet know you – but it needs dedicated persistence, luck or investment of a substantial amount of money. However, there are many ways to expose...