‘What’s the goss?’

‘What’s the goss?’

Everyone loves a bit of gossip – and, while women are usually up front with their interest in a good bit of gossip, men hold their own when talking about sport, business or anything else they’re interested in. So, what has gossip got to do with reputation? As soon as...
Share your stuff on your blog

Share your stuff on your blog

One of the biggest challenges that business owners face is convincing potential clients that their services are top notch.  It doesn’t matter if you’re selling a product or a service, it’s the knowledge that underpins it that matters to people who are considering you...
From pipedream to profit

From pipedream to profit

First time authors often underestimate the amount of work that goes into writing a successful book.  I know many authors whose books don’t do as well as they could because they’ve neglected one or more of these essential stages. 1: Research Before you even start...
How to get your website found

How to get your website found

Most of us know that keywords are important.  Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
Every detail counts

Every detail counts

When you’re making a presentation accuracy is essential.  Every typo, error or blurry image makes a statement about you and your company.  Worse still, there is a subliminal message ‘this company doesn’t pay attention to the details’; not the message you want a...