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by lesley | Dec 19, 2016 | LinkedIn
If you’re selling to other businesses you could be missing opportunities if you don’t have an up-to-date LinkedIn profile. I teach people to use LinkedIn effectively as a lead generation tool – and it does take a little effort, but not as much as you might think. ...
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by lesley | Dec 12, 2016 | Websites
I usually ask people this question during the first discussion when they ask me to write content for them. It’s surprising how many of otherwise savvy business people haven’t really thought much about this past ‘Everyone has to have one these days, don’t they?’ To...
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by lesley | Dec 5, 2016 | Blogging, Marketing, Newsletters
How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
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by lesley | Nov 28, 2016 | Blogging, Marketing, Social media
Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned. It wasn’t a compliment! Today it might be used in a completely different way – to describe people who spend all their time...
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by lesley | Nov 21, 2016 | Blogging, Marketing
If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are? They have to...
