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by lesley | Mar 13, 2017 | Social media
Most switched on businesses today use social media – for a variety of reasons. The question is does it work? That depends on what your expectations are of your social media activity. If you think that you’ll find your next big client in the next week, you’re going...
![Social media – does it work?]()
by lesley | Mar 6, 2017 | Blogging
When I mention blogging many people groan; “I don’t have time,” they tell me. Some of these people send a monthly newsletter out, most of them post material on social media – in my book that’s reinventing the wheel! I’m lazy and they do say that if you want to find...
![Social media – does it work?]()
by lesley | Feb 27, 2017 | Blogging, Inspiration
More years ago than I care to remember I met Peter Thomson and spent lots of time in his development programmes. One of things that he taught me that was very simple (but rarely used) is the Magic Matrix. This is a way to identify new business from existing...
![Social media – does it work?]()
by lesley | Feb 20, 2017 | Writing a book
I’m not talking an epic novel here – but, if you’re an expert in something, you’ve almost certainly got a book in your head. The challenge is turning it into a powerful marketing tool. I’ve written a lot about writing, publishing and marketing business books, but...
![Social media – does it work?]()
by lesley | Feb 13, 2017 | Blogging, Marketing
Most business people will recoil at the idea of being offered a bribe. Of course, you hear about corrupt business practices, but the majority of business people are ethical and honest. So why would I suggest that you offer a bribe to potential customers? It’s all...
