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by lesley | Feb 20, 2017 | Writing a book
I’m not talking an epic novel here – but, if you’re an expert in something, you’ve almost certainly got a book in your head. The challenge is turning it into a powerful marketing tool. I’ve written a lot about writing, publishing and marketing business books, but...
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by lesley | Feb 13, 2017 | Blogging, Marketing
Most business people will recoil at the idea of being offered a bribe. Of course, you hear about corrupt business practices, but the majority of business people are ethical and honest. So why would I suggest that you offer a bribe to potential customers? It’s all...
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by lesley | Feb 6, 2017 | Blogging, Writing Skills
If you’re aiming to raise your profile there’s nothing like entering your local business awards. Even if you don’t win your name gets known by more people. Clearly, it would be better to actually win, but there are never any guarantees. Entering awards usually...
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by lesley | Jan 30, 2017 | Marketing, Newsletters
In the online marketing business people talk about ‘autoresponders’ a lot. What exactly is one and what will it do for you? To be accurate an autoresponder is a service or system that sends an automated message or series of messages when triggered by a...
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by lesley | Jan 23, 2017 | Marketing
I write a lot of email campaigns for my clients and there are a few smart strategies I’ve picked up from experts over the years. These are my top five: 1: Write an ‘open me’ headline When it comes to email your ‘headline’ is what you write in the subject line. It...
