by lesley | Mar 4, 2019 | Lead Generation
Lots of people have heard of the Marketing Funnel – it all makes great sense on paper. You start by attracting lots of people who are interested and then filter them out by asking a bit more each time. The funnel looks a bit like this. The strategy behind having a...
by lesley | Nov 12, 2018 | Lead Generation
There are any number of marketing strategies and finding the ones that work best for your particular business is a challenge. Most marketing activities need to be tested for a while – months usually – to find out how well they’re working, or if they’re working at...
by lesley | Apr 16, 2018 | Lead Generation
If you’ve been building your list based on a free download in return for getting an email address, you may be wondering where you stand in relation to the new General Data Protection Regulations (GDPR). Can you still offer a free download document with valuable...
