by lesley | Aug 26, 2019 | Marketing
If you’re attending a business event you may have the opportunity to display a pop-up banner stand. They can be very effective in drawing attention – but they can also be a poor investment if you get your information in the wrong places. Here’s a template for...
by lesley | May 6, 2019 | Marketing
Marketing is a huge subject – and it starts with consumer demographics and statistics, through research and development, including market share, promotional activities and sales. It even includes customer care, post purchase support and more. However, for most...
by lesley | Jan 14, 2019 | Marketing
The most frequent complaint I hear is ‘I don’t have time’, when it comes to marketing. Because I write stuff and know a bit about social media, business owners think I spend all day on LinkedIn and Facebook and writing new web content for my website. I do spend all...
by lesley | Sep 24, 2018 | Marketing
When you start to create marketing material the temptation to fill the available space is strong. You often feel that you need to ensure the reader has ALL the information they could possibly need to make a buying decision. But, when the tables are turned, do you...
by lesley | Jun 11, 2018 | Marketing
If I had a pound for every marketing flyer or promo card I’ve been given that is packed with loads of information I’d be very rich. When I meet small business owners, especially start ups they are often seduced by the low cost online options to create your own...
by lesley | Feb 26, 2018 | Marketing
Many business owners think that marketing material is leaflets, flyers and brochures. Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides and the reverse is an opportunity to let people know a bit more...
