by lesley | Aug 15, 2022 | Press & Media
When you look at PR opportunities, where do you want to appear? If you’ve been reading my blogs a while you’ll know that the national dailies are not the first target for most businesses. If you’re aiming to build a reputation for being an expert in your field you...
by lesley | May 23, 2022 | Press & Media
Press releases are so ‘yesterday’! And not very productive either. Whatever you think your story is, it’s often difficult to convince an editor that it has ‘legs’. However, there are better opportunities to get PR coverage in the print (and digital print) media....
by lesley | Feb 28, 2022 | Press & Media
The days of press releases being the only route to getting publicity are long gone. Today’s editors are looking for something much more interesting than your latest product launch. In fact, getting published is actually easier – there are new publications...
by lesley | Dec 6, 2021 | Press & Media
When you think of PR – are you thinking ‘press releases’? There are far more opportunities that are more effective than simply issuing press releases. Press releases are hard to get published and you’ll need a really good story, not just a business announcement...
by lesley | Sep 20, 2021 | Press & Media
What is a press list? It’s a list of publications you would like to get coverage in. Sounds pretty straightforward, but there are a number of key criteria you need to consider before you start assembling your list. 1: Are these publications read by your target...
by lesley | Jul 5, 2021 | Press & Media
Getting press coverage is the nirvana for many businesses. After all, it’s ‘free advertising’, isn’t it? The answer is ‘yes’ and ‘no’! No editor worth their salt would publish a blatant ad free. There has to be something in the piece that they think will interest...
