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by lesley | Mar 27, 2017 | Websites
I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...
![5 ways to STOP your website working]()
by lesley | Dec 12, 2016 | Websites
I usually ask people this question during the first discussion when they ask me to write content for them. It’s surprising how many of otherwise savvy business people haven’t really thought much about this past ‘Everyone has to have one these days, don’t they?’ To...
![5 ways to STOP your website working]()
by lesley | Sep 11, 2016 | Websites
It’s a conversation that I have over and over again and it usually starts with “What do you want to say on your website?” when I’m taking a brief from a client. The answer varies a bit, but almost always includes things like: We want people to know about all our...
![5 ways to STOP your website working]()
by lesley | Nov 30, 2015 | Websites
If people visit your website and don’t ‘get it’ they disappear fast – often referred to as a high bounce rate. This is bad news, so you need to know how to hang on to visitors long enough to persuade them to take action. There are lots of reasons why people leave...
![5 ways to STOP your website working]()
by lesley | Jun 8, 2015 | Websites
I’m always reading new books – the web is constantly changing and I need to keep up. However, some things don’t change for the better and I’m a big fan of common sense when it comes to putting things together for my clients’ websites. If...
by lesley | May 19, 2014 | Websites
Just lately I keep finding I’m reading about cognitive overload when it comes to websites. It’s one of those geeky terms that are like gobbledegook – what does it really mean? The answer is simple – it means that the visitor to your website is...
