by lesley | Jan 9, 2018 | Authorship, Writing Skills
Here we are at the start of a brand new shiny year – and many people are fired up about what they can achieve over the next 12 months. If you own a business, it’s not just your personal goals, but the ones you set for the business too. Many of the business owners and...
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by lesley | Feb 6, 2017 | Blogging, Writing Skills
If you’re aiming to raise your profile there’s nothing like entering your local business awards. Even if you don’t win your name gets known by more people. Clearly, it would be better to actually win, but there are never any guarantees. Entering awards usually...
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by lesley | Nov 12, 2015 | Writing Skills
I’ve been reading On Writing Well by William Zinsser and have been delighted by some of his descriptions of convoluted use of English. A classic example is the announcement that ‘We are presently anticipating experiencing considerable precipitation’ really means ‘it...
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by lesley | Aug 17, 2015 | Writing Skills
When it comes to writing to promote your business you want people to really get what you do, how good at it you are and what all round nice people you are – right? OK – now think about your reaction when you receive information from a possible supplier....
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by lesley | May 26, 2015 | Writing Skills
The simple answer is ‘someone who writes’, but there are all kinds of writing and designating someone as ‘a writer’ creates more questions than answers! If someone is introduced as a writer most of us immediately think ‘novelist’ or...
by lesley | Feb 23, 2015 | Website copy, Writing Skills
Writing commercial content is a science and very different to just being able to write good English. If you’re running a business, particularly in the early days of your business, getting professional help may be a bit outside your budget, but it’s still...
