When you’ve written a piece of copy the best person to edit it isn’t you! However, if you don’t have a handy editor around you’ll need to at least review it. To gain a little perspective leave it as long as possible after having written it, but at least overnight.

With a fresh eye you’ll immediately see things that reflect your evolving thought processes that occurred whilst you were writing! Things like starting a sentence with one thought in mind and then changing your mind part way through – resulting in sentences that don’t flow and sometimes don’t actually make sense.

Look for:

  • Very long sentences; anything that is getting past the two line mark (on a normal A4 set up) needs breaking up somewhere.
  • Wordiness; it’s easy to find yourself rambling, so anything that doesn’t make your point easily will need to be either cut or sharpened up.
  • Complex words; just because you know what words mean doesn’t mean your readers will. Stick to 8th grade English so you don’t lose those people with a lesser vocabulary.
  • Keep paragraphs to no more than 6 lines – one idea per paragraph; one thought per sentence.
  • Also check that the purpose you started with is delivered by the end – it’s easy to go off track somewhere along the way and that means your reader will end up wondering what it was all about.

    ———————
    Sign up on the right and get your free reports, tips and information that will help you get your message across in writing.

    You can also find us on +44 (0) 1245 473296 or on Skype ‘lesleywriter’