When you’ve written a good blog and posted it on your own blog – is that it? As the daughter of a thrifty Yorkshirewoman, I know how to make a little go a long way so I use one blog for many things.
This isn’t the only way to do this, but it is a good place to start.
Step 1: Write a set of tips around one subject.
Step 2: Post the tips on Twitter one at a time over a period of time – say a day.
Step 3: Expand the tips into a blog by adding more information and explaining some of the points in more detail.
Step 4: Post on your own blog.
Step 5: Edit the blog so that it says the same thing in slightly different words.
Step 6: Post the blog on another social media website blog e.g. Ecademy.com or WannadoBusiness.com (there are many others) or on another blogging platform such as Blogger.com or Typepad.com. Each time you post it, it will need editing.
Step 7: Take 3 blogs that have a common subject or closely related subject areas and turn it into an article – post the article on your website.
Step 8: Edit the article (this can be as simple as rearranging some of the sections and a light edit) and post it on an article site, e.g. ezinearticles.com or ideamarketers.com.
Step 9: Put together a number of articles in related fields and create a report to give away to your loyal fans as a pdf download.
Step 10: Use some of the content edited down to size as a knowledge article in your newsletter.
Step 11: Repost the original tips on Twitter (allow a lapse of 4-8 weeks from the original posting).
Step 12: After creating a dozen articles you have the bones of an ebook – it might need knocking into shape to make it flow, but what a great way to demonstrate your expertise!
It takes a little extra work – but not as much as it would to create content for all these uses from scratch.
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