social media icons on blue background

In today’s digital age, having a strong social media presence is critical for the success of any business.  With millions of users scrolling through various platforms every day, social media provides an unparalleled opportunity to reach and engage with your target audience, especially as engagement is harder and harder to get, with people flicking through the posts on a smartphone for the most part.  Few stop and actively like or comment.

Finding your way around the ever-changing landscape of social media can be daunting for business owners.  Here are my top tips to help you make the most of your online presence:

#1 Know your goals: Before diving into the world of social media, be clear about your objectives.  Do you want to increase brand awareness, drive website traffic, or generate leads? Focus your strategy and help you to measure success.

#2 Know your audience: This is not just important for social media, it’s one of the most important foundation stones for your business.  If you understand your target audience it makes it much easier to create content that resonates with them.

Don’t be a one-way street, take the time to engage with your audience regularly to build relationships and grow your tribe.

#3 Choose the right platforms: With numerous social media platforms available, it’s important to focus your efforts on the ones where your target audience are active.  It doesn’t mean you should ignore others, but invest your time in the ones that count.

#4 Consistent branding: If your brand is clear you’ll build recognition and trust.  With consistent colour schemes, fonts and messaging your brand’s personality and values will help to build awareness and recognition with your audience.

#5 Create compelling content: Content is king in the world of social media.  Create high-quality, engaging content that delivers value.  Whether it’s informative blog posts, captivating images, or entertaining videos, aim to provide content that educates, entertains, or inspires your audience.  Remember it should not be all about you, people rapidly get bored with thinly-disguised promotional content.  Experiment with different formats and types of content to keep your audience engaged and coming back for more.

#6 Be a curator: Share useful content from other people.  If you share great material, people will come back for more.  For example, if you’re a mortgage broker, sharing information on house staging, décor and anything to do with property is great added value.  Follow people who post relevant, good quality material and be generous in sharing with your audience.

#7 Engage and interact: Social media is not just about broadcasting your message; it’s also about engaging with your audience.  Make the time to respond to comments, messages, and mentions.  Show appreciation for your followers and be human when you respond to their comments. This is how you’ll build a loyal community of advocates, who will recommend you to their network.

#8 Be authentic and transparent: Authenticity is key to building trust with your audience.  Share behind-the-scenes glimpses of your business, highlight customer testimonials, and respond openly to feedback and enquiries.  Authenticity breeds loyalty and trust, which can set you apart from competitors – it’s an invaluable tool in building a brilliant reputation.

#9 Analyse and adapt: Monitor your social media performance regularly and analyse how effective your strategy is.  If you know what’s working well and what can be improved, you can adapt your plan.  Keep tweaking; nothing is static, social media is continuously evolving – don’t get left behind.

This is not rocket science, but it will help you to leverage the power of social media to grow your brand, engage with your audience, and develop a successful business.