by lesley | Mar 11, 2019 | Authorship
Yes, I know – you hate that word ‘guru’. It’s sadly overused. Perhaps ‘expert’ would sit better with you (although the dictionary does include ‘mentor’ and ‘acknowledged leader or expert’ in the description under guru). So how do you move from business owner...
by lesley | Nov 19, 2018 | Authorship
Being the author of a book gives you an edge. If you’ve written a book and your competitor hasn’t, it can make a difference. You have that additional authority as a thought-leader in your industry. But what do you do if you are not a natural writer? If your...
by lesley | Aug 6, 2018 | Authorship
Just because you know stuff doesn’t mean you have to become an author, so why do so many marketing people recommend writing a book as a promotional activity? Being an author does carry a certain kudos. It says that you have enough wisdom and knowledge to help other...
by lesley | Apr 23, 2018 | Authorship
If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on. So it has a more positive...
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by lesley | Sep 21, 2015 | Writing a book
If you’ve read the previous blogs on turning your book idea into a plan, then getting the idea into words and finally getting published you just have one very important step to complete now: Marketing! Whether you publish your book through a conventional publishing...
