by lesley | Jan 31, 2022 | Blogging
I was asked this only this morning – and it’s a question that comes up frequently. What was my answer? “That’s a ‘how long is a piece of string’ question!” Not very helpful – but it’s true. SEO people will tell you that you need to write 300, 500, 600...
by lesley | Jan 24, 2022 | Business
We’re well into January and business owners are focused on the year ahead. Did you set New Year Resolutions for your business as well as your personal ones? I have a theory about New Year resolutions – in fact I call them ‘Revolutions’. This is because they...
by lesley | Nov 8, 2021 | Blogging
‘Blog’ is a shortened form of ‘Web log’, and a log is a record of something. Remember how episodes of Start Trek started with Captain’s log Stardate …? That was a sort of diary of events – and that’s how blogs started as people’s online diary. Of course, these...
by lesley | Aug 23, 2021 | Blogging
‘I can’t write’! This is a statement I hear people saying a lot. In fact, it’s why we have a business – as that’s the service we offer, whether it’s a blog, copy for a website, social media posts, an email campaign or a regular newsletter. However, if you’d...
by lesley | Aug 16, 2021 | Business
Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
