by lesley | Apr 19, 2024 | Press & Media
If you read my blogs regularly, you’ll know that I bang on about ideal client profiles – and, at the risk of boring the pants off you, knowing who you’re trying to reach is essential to every marketing activity you do. If you know your audience, reaching them becomes...
by lesley | Jan 9, 2024 | Press & Media
Getting press coverage is Nirvana for most businesses, it’s a way to get your name in front of a whole audience who don’t yet know you – but it needs dedicated persistence, luck or investment of a substantial amount of money. However, there are many ways to expose...
by lesley | Sep 19, 2023 | Press & Media
If you aspire to get on the news programme’s sofa or be a feature on a magazine show on radio or TV, start locally. There are dozens of local radio stations as well as regional TV stations and they’re all looking for interesting material for their listeners. Do your...
by lesley | May 9, 2023 | Press & Media
To get noticed by people who are interested in what you’re offering you need to know where they hang out. If you’re aiming to get into your local paper or maybe even the Nationals, you first need to explore their demographics. Let me tell you a true story: In a...
by lesley | Oct 31, 2022 | Press & Media
The good old press release is far less effective than it used to be. Editors have access to massive amounts of information and are no longer reliant on what their reporters dig up and what businesses send in. A couple of clicks and they can get gobs of information...