by lesley | Feb 4, 2026 | Author Guide
Most authors type the last full stop and heave a sigh of relief. All the hard work is done, now they can send the manuscript to the publisher and wait for their precious book to land in their hand. Sorry, but you’re just getting started – not at the end! It doesn’t...
by lesley | Jan 28, 2026 | Author Guide
When I talk to people about writing a book, the responses are pretty evenly split between: “I’ve been meaning to get around to writing a book.” And “I could never write a book.” (And, of course, there are a few people who have already achieved author status!) Both...
by lesley | Jan 21, 2026 | Author Guide
You might hear fiction authors discussing ‘narrative arcs’ and ‘plotting’, but even non-fiction books need stories. Why? Because people engage more and remember better when there’s a story that brings your point to life. The difference between a fictional story and...
by lesley | Jan 14, 2026 | Author Guide
I recently read an excellent post on LinkedIn about ‘inspiration’. The point was being made by a commercial copywriter, that professional writers can’t afford to wait for inspiration or we’d never be able to sustain a business! When you’re facing the task of writing...
by lesley | Dec 29, 2025 | Business
Banks like to see your business plan if you’re asking for loan or overdraft facilities – although they’re heavily focused on the numbers. Potential business partners also like to see your plan, whether it’s for the project you’ll be sharing or your full business...