by Heather Bury | Sep 19, 2026 | Business
I hate selling, mainly because I hate being sold at. That doesn’t mean I don’t buy things, I definitely do, but I like to feel like I’m in the driving seat, not being driven to a destination I’m not sure I want to be at. I know people who can sell ice to the Eskimos,...
by Heather Bury | Jul 17, 2026 | Author Guide
Your knowledge, skills and experience are pure gold – and have the potential to become a book that is immensely valuable. However, to get the most from your prized raw material, you need an expert ‘goldsmith’ to help you can create something really stunning. In the...
by Heather Bury | Jul 10, 2026 | Author Guide
Everyone can write, but not everyone can write well. What’s the difference between copy that is read and copy that never gets read? The obvious answer is the headline. And renowned copywriter king, Ted Nicholas, recommended that you spend 80% of your writing time on...
by Heather Bury | Jul 9, 2026 | Blogging
A blog post is an article – ideally showcasing your knowledge and experience, showing off your expertise – but it is NOT a sales pitch. I see blogs on people’s websites that are clearly written for SEO purposes, but there’s where their usefulness stops. If I search...
by Heather Bury | Jun 29, 2026 | Business
Most new businesses emerge from someone’s skill and a belief that they can help other people doing what they love and are expert in. But, to grow a successful business you need more than passion and dedication. You need a strong foundation. Your bank manager will...
