by Heather Bury | Sep 9, 2026 | Author Guide
When you write a non-fiction book to share your expertise, you should have a clear idea of who you’re writing for. It’s surprising how many authors start writing before having real clarity on what their reader wants. But, of course, you wouldn’t do that, would you?...
by Heather Bury | Sep 8, 2026 | Reputation
I once worked with a client who wanted every blog article and social media post to end with ‘buy now’. Every. Single. One. I explained that if I asked you to marry me on a first date, you’d run a mile — and yet that’s exactly what a lot of businesses do...
by Heather Bury | Sep 2, 2026 | Author Guide
You’ve slaved over a hot keyboard for weeks, or maybe months or even years. Your manuscript is finished and you typed that final full stop with gusto. Ta-dah! It’s done. Is it time for a huge sigh of relief, a little celebration or the next stage in your plan to...
by Heather Bury | Aug 29, 2026 | Websites
Before we get into this, let me just say I am not a web designer. However, I’ve worked with a lot of people who are – and a lot of customers who I’ve written web content for, so I’ve heard all the horror stories – and also quite a few ecstatic reviews. Your web...
by Heather Bury | Aug 26, 2026 | Author Guide
After 13 weeks with a small cohort of authors on the Author Guide Course, I’ve realised that getting a book from ‘I’ve got an idea’ to ‘selling like hot cakes’, is not about the quality of the idea, it’s about how well you plan. Lots of people have great ideas for...
