by Heather Bury | Jul 29, 2026 | Social media
I admit to rolling my eyes when someone announces they’re an influencer. There’s an element of disbelief, but I know that influencers can be powerful allies for businesses. A few years ago, we used the services of a few Mummy-bloggers to promote one of our client’s...
by Heather Bury | Jul 24, 2026 | Author Guide
Becoming an author requires you to develop many skills – planning, research and writing for starters. But when the last full stop of the final draft has been put in place, your career as a marketer is now going to be centre stage. There are five key areas that an...
by Heather Bury | Jul 19, 2026 | Marketing
Marketing is not just posting on socials and writing the odd blog. There’s so much more to it than that! First you need to know who you’re trying to reach – and that will help you to choose what tools to use and where you need to be visible. Then there are the tools...
by Heather Bury | Jul 17, 2026 | Author Guide
Your knowledge, skills and experience are pure gold – and have the potential to become a book that is immensely valuable. However, to get the most from your prized raw material, you need an expert ‘goldsmith’ to help you can create something really stunning. In the...
by Heather Bury | Jul 10, 2026 | Author Guide
Everyone can write, but not everyone can write well. What’s the difference between copy that is read and copy that never gets read? The obvious answer is the headline. And renowned copywriter king, Ted Nicholas, recommended that you spend 80% of your writing time on...
