… and they’ve gone!

… and they’ve gone!

If your visitor doesn’t see what they want on your website right away – that back button is where their cursor is hovering.  Knee-jerk reaction ‘This site isn’t what I’m looking for’ – and they’ve gone! That means you need to think long and hard about what that first...
Research your market place

Research your market place

When you have an idea for a book, or you’ve been told ‘you should write a book’, it’s easy to get focused on the book subject, what you want to share and start working out how long it’s going to take and how much writing time you can carve from your busy schedule. ...
Do you track your reputation?

Do you track your reputation?

The challenge about your reputation is that you don’t always know what other people say about you. Friends and close business associates may report what they’ve heard, but there are very, very few people who will be brave enough to tell you if it’s not good news. I’ve...
Why would people read my book?

Why would people read my book?

This is what that little voice in your head whispers.  It’s Imposter Syndrome in full force. You’ve looked online and there are dozens of books already written on the subject you have in mind.  In fact, you’ve already got a few of them on your own bookshelf. It can be...
Chapter planning for dummies!

Chapter planning for dummies!

There are two elements to creating your book’s structure.  One is having a focus or subject for each chapter.  The other is having a structure that you apply to every chapter. Using both of these will make creating your book’s skeleton plan a whole bunch easier. This...