by Heather Bury | Aug 19, 2026 | Author Guide
What is wisdom? The dictionary (at least the one on my desk) says ‘Good sense, judgment; accumulated learning, knowledge.’ You don’t have to have grey hair and a long white beard (or whatever the female equivalent is) to have wisdom. It’s something that we grow over...
by Heather Bury | Aug 18, 2026 | Landing pages
I first ‘met’ AIDA back in the 1980s when I was discovering sales training. AIDA is as old as the hills, but equally relevant today. In short it’s an acronym for getting a customer from contact to cash (or card). It works across many different media, from...
by Heather Bury | Aug 12, 2026 | Author Guide
I have a passion for words, some people consider me to be geeky when I get on my soapbox about incorrect spelling, misuse of words and poor sentence construction. They’re not usually unkind about my geekiness, but I can almost hear the eye-roll they’re suppressing....
by Heather Bury | Aug 9, 2026 | Reputation
Big oaks from little acorns grow. Big corporations started life as an SME at some point. This means that you need to start as you mean to go on; it’s really tough to change the way people do things once they’ve got into a habit. This means that – even before you start...
by Heather Bury | Aug 5, 2026 | Author Guide
I read a lot of fiction and sometimes wonder where the authors get their ideas for stories from. Then I realise that when things happen around me or I hear about something that has happened to someone else, my first reaction is often ‘that would make a great book!’...
