The Psychology of Unsubscribing

The Psychology of Unsubscribing

Nobody likes to see that unsubscribe notification pop up. But it’s going to happen. The question isn’t whether people will leave your list; it’s why they leave, and what you can do about it before they get to that point. Understanding why people...
Rave reviews

Rave reviews

Every author wants good reviews, ideally 5 stars, but it can be a great marketing tool to get reviews before publication and include a page or two of reviews at the front of the book. To do this, you’ll need to build time into the schedule for publication to allow...
Do you need Beta Readers?

Do you need Beta Readers?

When you’ve got your first draft of your book done, what’s the next step? That depends on whether you think it’s pretty much there, or if it needs some work to get it to a point where you’re happy for other people to see it.  If you’re not quite ready to share, your...
How to influence the gossip

How to influence the gossip

Reputation is all about gossip! Your reputation is based on what other people say about you (usually when you’re not present). And what leads to those comments? Their experience of you, your business, your content – and what they’ve heard about you from other people. ...
Who is your competition?

Who is your competition?

So you have an idea for a book, then you take a look at Amazon and realise that lots of other authors have already written about this subject.  You may feel disheartened; who needs yet another book about this? But scroll down a bit – and you’ll see some subheadings;...