by Heather Bury | Jul 10, 2026 | Author Guide
Everyone can write, but not everyone can write well. What’s the difference between copy that is read and copy that never gets read? The obvious answer is the headline. And renowned copywriter king, Ted Nicholas, recommended that you spend 80% of your writing time on...
by Heather Bury | Jul 9, 2026 | Blogging
A blog post is an article – ideally showcasing your knowledge and experience, showing off your expertise – but it is NOT a sales pitch. I see blogs on people’s websites that are clearly written for SEO purposes, but there’s where their usefulness stops. If I search...
by Heather Bury | Jul 3, 2026 | Author Guide
From a standing start writing a book seems like a marathon for most people. It requires lots of preparation and training, after all, you wouldn’t set off on a marathon without putting in the training, would you? Writing a book is more like a marathon than a 100 metre...
by Heather Bury | Jun 29, 2026 | Business
Most new businesses emerge from someone’s skill and a belief that they can help other people doing what they love and are expert in. But, to grow a successful business you need more than passion and dedication. You need a strong foundation. Your bank manager will...
by Heather Bury | Jun 24, 2026 | Author Guide
Let’s start with what is ‘standard size’ – that’s simple, there isn’t one! Look at your bookshelf, I’m confident that, while many books will be a similar size, there will be quite a few that don’t ‘fit’ that same height and depth formula. When I published my first...
