by Heather Bury | Jun 19, 2026 | Marketing
Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name. So what are you doing to ensure that they get the impression you want them to get? Every time you hit your keyboard, you’re...
by Heather Bury | Jun 17, 2026 | Author Guide
OK – AI could write a book for you, providing you give it a really good brief, but most authors want to produce something more original than any AI can produce. Remember, AI doesn’t create original ideas – it gathers information and presents it in response to your...
by Heather Bury | Jun 10, 2026 | Author Guide
If you’re thinking of writing your signature book to share your valuable knowledge and experience, don’t wait until your manuscript goes to print to start marketing. Start now. Or as the proverb goes The best time to start [marketing] would have been five years...
by Heather Bury | Jun 9, 2026 | Websites
Websites have changed so much over the years – both to reflect latest designs and also to satisfy user behaviours. There was a time when visitors would actually read 300 words of copy – not any longer! If the headline doesn’t give them the information they want,...
by Heather Bury | Jun 3, 2026 | Author Guide
If you’ve got an idea for a book – or several people have planted the idea that you have valuable knowledge that you should share in a book – don’t start writing! That may sound counterintuitive, but when it comes to non-fiction, you will create a much better book if...
