by lesley | Jan 21, 2026 | Author Guide
You might hear fiction authors discussing ‘narrative arcs’ and ‘plotting’, but even non-fiction books need stories. Why? Because people engage more and remember better when there’s a story that brings your point to life. The difference between a fictional story and...
by lesley | Jan 14, 2026 | Author Guide
I recently read an excellent post on LinkedIn about ‘inspiration’. The point was being made by a commercial copywriter, that professional writers can’t afford to wait for inspiration or we’d never be able to sustain a business! When you’re facing the task of writing...
by lesley | Dec 29, 2025 | Business
Banks like to see your business plan if you’re asking for loan or overdraft facilities – although they’re heavily focused on the numbers. Potential business partners also like to see your plan, whether it’s for the project you’ll be sharing or your full business...
by lesley | Sep 19, 2025 | Business
Nobody would describe me as ‘techy’, I’m a words person, not a technology geek, but AI definitely excites me. The potential is almost beyond belief. For small businesses it offers opportunities to do some things that weren’t possible without expensive expert help...
by lesley | Jun 9, 2025 | Business
I connected up with Lance Wybrow on LinkedIn recently and he kindly offered me a free report aimed at helping small business owners, particularly start-ups to get their finances well-organised to ensure they remain profitable and viable. While I was somewhat chuffed...
