by lesley | Mar 25, 2013 | Inspiration
Every one of us has a level of expertise in whatever we do to earn a living, whether you work for yourself or you’re an employee. If you’ve read Michael Gerber’s The EMyth Revisited you’ll know about the downside of taking your employed...
by lesley | May 25, 2012 | Writing Skills
Do you know how people see you when they meet you? Are you serious and thorough, fun and quirky, practical and down-to-earth? If you’re in business your company will have a personality too – and, if you’ve grown it from scratch, it’s probably...
by lesley | May 22, 2011 | Marketing
When you decide to use direct mail as a means of contacting prospective customers you need to ensure you get your message on target. Unlike email, direct mail has costs attached, not least the list with all the names and addresses of the groups of people you want to...
by lesley | Apr 3, 2011 | Marketing
This is your third step on the journey of writing the right thing for the right audience! Today we’re going to look at what people want. Now you’ve got your message honed and you’ve identified at least one target audience, you need to know how to...
by lesley | Apr 1, 2011 | Blogging
I’ve taken the ultimate blogging challenge and intend to post a series of 30 blogs that will help you to get an insight on what you need to know to use written material to help you to make a real impact on your target audience. Today is about the message. If you...
