by lesley | Jan 19, 2026 | Websites
When did you last take a proper look at your website? Not just a quick glance to check it’s still working, but a genuine assessment of whether it’s doing its job properly. If you’re struggling to remember, that’s probably your answer right...
by lesley | Nov 29, 2025 | Newsletters
Your audience’s inbox is a battleground. Every newsletter you send is competing with dozens of others for those precious few seconds of attention. Understanding what makes people click ‘open’ rather than ‘delete’ isn’t just good practice – it’s...
by lesley | Oct 9, 2025 | Websites
We all hear that phrase ‘Content is King’, but it’s not quite true for the home page on your website. The days of 300 words of text are long gone, search engines are more sophisticated and visitors to your websites behave differently. They’re reading on smart phones...
by lesley | Aug 19, 2025 | Newsletters
The average person receives more than 120 emails daily, so creating a newsletter that cuts through the noise and genuinely engages readers is both an art and a science. The difference between newsletters that get opened, read, and acted upon versus those that land...
by lesley | Jun 29, 2025 | Websites
OK – there isn’t one perfect home page! It depends on your business and the purpose of your website. However, there are some key dos and don’ts that apply to most websites. 1: People need to get what’s on offer quickly – that means that your banner and your headline...
