by lesley | Aug 19, 2025 | Newsletters
The average person receives more than 120 emails daily, so creating a newsletter that cuts through the noise and genuinely engages readers is both an art and a science. The difference between newsletters that get opened, read, and acted upon versus those that land...
by lesley | Jun 29, 2025 | Websites
OK – there isn’t one perfect home page! It depends on your business and the purpose of your website. However, there are some key dos and don’ts that apply to most websites. 1: People need to get what’s on offer quickly – that means that your banner and your headline...
by lesley | May 9, 2025 | Newsletters
As a small business owner, your email list is pure gold — but only if you use it well. Newsletters are a powerful tool to stay connected with your audience, build loyalty, and drive sales. Yet too many newsletters end up unopened, deleted, or unsubscribed. This all...
by lesley | Mar 19, 2025 | Websites
I’ve been writing copy for websites for more than 20 years and, during that time, the look and feel of websites have changed dramatically. Who remembers the good old left hand menu and a narrow boxy-looking block of copy, with little tiny images? Then bigger screens...
by lesley | Jan 29, 2025 | Newsletters
Your newsletter is a powerful tool. It’s a direct route to more business, if you use it well. Let’s be honest, nobody wants another newsletter, so people won’t just ask to be on your list (with a few very rare exceptions). You need to offer an ethical bribe to...
