by lesley | Feb 20, 2023 | YouTube
Video material is powerful – just look at how many people use YouTube for learning and entertainment and the rapid rise of TikTok. Even Instagram quickly realised that still images aren’t as powerful as video content and reels were added (initially as IGTV in 2017). ...
by lesley | Jan 9, 2023 | Newsletters
When an email lands in your inbox what makes you want to open it? Let’s be honest – we get loads of rubbish emails that evade the spam filter and are greeted with a quick click of the delete button. But there are emails that you actively want to open – why? My guess...
by lesley | Dec 5, 2022 | Websites
How fast does your website visitor understand what you do and how it helps them? You’ve got about 7 seconds before they give up and go elsewhere, so that first thing they see had better tell them what they need to know. That means that the first screen they see: Needs...
by lesley | Nov 21, 2022 | YouTube
You may not have dreamed of being a film star, but if you’re running a business you would benefit from creating video material to raise your profile. If you hate having your photo taken, you’re probably not enthusiastic about appearing on camera, but the good news is...
by lesley | Oct 24, 2022 | Newsletters
If you send out a newsletter, regularly or irregularly, what is the purpose of it? There are lots of answers to this: To remind people what we do To keep people up-to-date with what we’re doing To introduce new team members to our list To let people know about new...
