Lights, Camera, Action!

Lights, Camera, Action!

You may not have dreamed of being a film star, but if you’re running a business you would benefit from creating video material to raise your profile.  If you hate having your photo taken, you’re probably not enthusiastic about appearing on camera, but the good news is...
Warm and fuzzy feelings

Warm and fuzzy feelings

If you send out a newsletter, regularly or irregularly, what is the purpose of it? There are lots of answers to this: To remind people what we do To keep people up-to-date with what we’re doing To introduce new team members to our list To let people know about new...
Is your website helping your reputation?

Is your website helping your reputation?

Keeping your business website up-to-date is important to preserve potential customers’ perception of your business.  Out-of-date website = outdated services (in their subconscious). The regular tasks are things like ensuring the links all still work – that’s basic...
Welcome to YouTube

Welcome to YouTube

If you’re thinking of putting video content onto your social media, don’t forget to upload it to YouTube.   YouTube is often used like a search engine – if you need to know something people are quite likely to search YouTube directly rather than use their search...
What IS a newsletter?

What IS a newsletter?

There are many opinions about what a newsletter is.  There is a faction that says the secret is in the name ‘NEWS-letter’.  However, what constitutes news for your audience? It’s probably not what YOU consider to be news, but remember that you’re delivering content to...