Is your website helping your reputation?

Is your website helping your reputation?

Keeping your business website up-to-date is important to preserve potential customers’ perception of your business.  Out-of-date website = outdated services (in their subconscious). The regular tasks are things like ensuring the links all still work – that’s basic...
Welcome to YouTube

Welcome to YouTube

If you’re thinking of putting video content onto your social media, don’t forget to upload it to YouTube.   YouTube is often used like a search engine – if you need to know something people are quite likely to search YouTube directly rather than use their search...
What IS a newsletter?

What IS a newsletter?

There are many opinions about what a newsletter is.  There is a faction that says the secret is in the name ‘NEWS-letter’.  However, what constitutes news for your audience? It’s probably not what YOU consider to be news, but remember that you’re delivering content to...
How good a shop window is your website?

How good a shop window is your website?

If you have an eCommerce website your website isn’t just your shop window – it’s your shop too.  But if you have what is often referred to as a ‘brochure site’, it’s intended to be a taster for people to get a feel for what you offer. This means that your home page...
Video can BE the radio star!

Video can BE the radio star!

One hit wonders, The Buggles, hit the charts in 1979 with their single Video killed the radio star – and claim the title for the first video to be aired on MTV.  Then they vanished (eventually joining prog-rock band Yes).  In 1979 video was just making its debut into...