Welcome to YouTube

Welcome to YouTube

If you’re thinking of putting video content onto your social media, don’t forget to upload it to YouTube.   YouTube is often used like a search engine – if you need to know something people are quite likely to search YouTube directly rather than use their search...
What IS a newsletter?

What IS a newsletter?

There are many opinions about what a newsletter is.  There is a faction that says the secret is in the name ‘NEWS-letter’.  However, what constitutes news for your audience? It’s probably not what YOU consider to be news, but remember that you’re delivering content to...
How good a shop window is your website?

How good a shop window is your website?

If you have an eCommerce website your website isn’t just your shop window – it’s your shop too.  But if you have what is often referred to as a ‘brochure site’, it’s intended to be a taster for people to get a feel for what you offer. This means that your home page...
Video can BE the radio star!

Video can BE the radio star!

One hit wonders, The Buggles, hit the charts in 1979 with their single Video killed the radio star – and claim the title for the first video to be aired on MTV.  Then they vanished (eventually joining prog-rock band Yes).  In 1979 video was just making its debut into...
What is your website doing for you?

What is your website doing for you?

I’ve seen some rubbish websites in my time – there are many still sitting around the internet.  I do wonder if they’re actually any use at all. If your website isn’t getting results you need to decide if it’s worth paying your hosting fee every month/year. I’m...