![The Art of Writing Commercial Copy]()
by lesley | Nov 12, 2015 | Writing Skills
I’ve been reading On Writing Well by William Zinsser and have been delighted by some of his descriptions of convoluted use of English. A classic example is the announcement that ‘We are presently anticipating experiencing considerable precipitation’ really means ‘it...
![The Art of Writing Commercial Copy]()
by lesley | Oct 6, 2015 | Readability
If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that. They do lots of research into what attracts their ideal client’s attention. However, few marketers know HOW people process...
![The Art of Writing Commercial Copy]()
by lesley | Aug 17, 2015 | Writing Skills
When it comes to writing to promote your business you want people to really get what you do, how good at it you are and what all round nice people you are – right? OK – now think about your reaction when you receive information from a possible supplier....
by lesley | May 5, 2014 | Writing Skills
This is a question I get asked a lot when I’m out networking and the simple answer is ‘writing to persuade people to take action’. However, there is a bit more to it than that. Accurate English – grammar, spelling and punctuation – is...
by lesley | Jan 28, 2013 | Marketing, Website copy, Writing Skills
One of the critical questions I ask my clients before I start gathering information is ‘Who is your target audience?’. I wish I could say that they are all completely clear on the answer to that question, but many aren’t and it makes my job...
