by lesley | Aug 16, 2021 | Business
Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
by lesley | Jan 29, 2018 | Social media
The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life. But what about LinkedIn – how is that social? Isn’t it a business platform? Let’s look at it from a different...
![Talk to your customers]()
by lesley | Jul 7, 2015 | Reputation
Of course we all talk to our customers, to establish what they want, to check details, to keep them up to date with order progress – but how often do we REALLY talk to them? How many service providers have an in depth knowledge of their customers? The sort of...
by lesley | Dec 3, 2014 | Reputation
Everyone talks about ‘exceeding expectations’; in fact, this phrase has become so over-used that it’s almost lost its meaning. Getting something wrong in your customer relationship can have long lasting consequences – and people do talk when...
by lesley | Jun 17, 2013 | Marketing
In order to write anything that reaches my clients’ target audiences effectively, I need to know what that target audience wants. It’s astonishing how few organisations actually know this. The answer to the questions “Why do people buy your...
