Leverage your articles

Leverage your articles

If you take the time to write an article or two for your blog each month, don’t limit your reach, by just posting it in one place. Clearly you want your expertise to feature on your website, on your blog, so potential clients can see you know your stuff.  But where...
How Social Media algorithms are changing in 2025

How Social Media algorithms are changing in 2025

The social media landscape is transforming dramatically in 2025, with algorithms becoming increasingly sophisticated and, frankly, more demanding.  If you’re a business owner wondering why your carefully crafted posts seem to vanish into the digital ether,...
How does a blog help your reputation?

How does a blog help your reputation?

Most small business owners have heard that ‘blogging is good’, but are a bit woolly about the benefits!  These are just a handful of reasons why you should write and publish your expertise regularly. Your blog showcases your knowledge Sharing your expertise provides...
How to shine on socials!

How to shine on socials!

It’s easy to feel overwhelmed by the task of creating fresh social media posts every week.  This usually happens when you lose focus.  These are our top ten tips to help you to create content that connects. 1: Know your audience inside out I bang on about this...
How long should a blog article be?

How long should a blog article be?

This is definitely a ‘how long is a piece of string?’ question! Daily blogger Seth Godin has written blogs that are a single line – and others that are in excess of 1,000 words. Not everyone is a natural writer and when someone says ‘you need to write 500 words’,...