by Heather Bury | Oct 19, 2026 | Social media
The dictionary has a lot to say about the word ‘social’: human society, companionship, friendly interaction, cooperative relationships, organised communities. Nowhere does it say ‘sales vehicle’. I think online platforms offer a digital form of...
by Heather Bury | Sep 29, 2026 | Blogging
I’ve written blogs all day today, which is either an excellent or a terrible position from which to write a blog about blogging – you decide. But it’s given me a useful reminder: the businesses that blog well aren’t the ones with the best ideas,...
by Heather Bury | Jul 29, 2026 | Social media
I admit to rolling my eyes when someone announces they’re an influencer. There’s an element of disbelief, but I know that influencers can be powerful allies for businesses. A few years ago, we used the services of a few Mummy-bloggers to promote one of our client’s...
by Heather Bury | Jul 9, 2026 | Blogging
A blog post is an article – ideally showcasing your knowledge and experience, showing off your expertise – but it is NOT a sales pitch. I see blogs on people’s websites that are clearly written for SEO purposes, but there’s where their usefulness stops. If I search...
by Heather Bury | May 9, 2026 | Social media
I caught someone talking on Instagram recently and, while there was a good bit of swearing, he had a strong point. Winning at social media isn’t about going viral, it isn’t about thousands (or even millions) of connections. But that seems to be what everyone is...
