Is your social strategy working?

Is your social strategy working?

Making social media work well is like walking on ice.  The social platforms are forever changing their algorithms. Gone are the days where 15% of your page followers on Facebook saw your posts.  Today almost zero see them, unless they actively visit your page – unless...
Leverage your blog posts

Leverage your blog posts

If you write regularly for your blog, you’ll be generating a wealth of information around your area of expertise.  If you’re running a business and understand the power of marketing you probably also create social media posts, newsletters, and, possibly, YouTube...
Focus on what they want

Focus on what they want

Engagement gets tougher as there’s just so much content on every social platform that it would be a full-time job to try and keep up with it all.  People flick and scroll too quickly to stop and like, share or comment. That doesn’t mean that they’re not reading your...
How long should a blog post be?

How long should a blog post be?

This is a question lots of my clients and people I meet at business events ask.  Sorry to disappoint you, but there’s no definitive answer! Seth Godin writes every day, but sometimes it is as little as 70 words and sometimes it’s 700 (and occasionally even more). The...
Social Media: 9 Top Tips for Business Owners

Social Media: 9 Top Tips for Business Owners

In today’s digital age, having a strong social media presence is critical for the success of any business.  With millions of users scrolling through various platforms every day, social media provides an unparalleled opportunity to reach and engage with your...