How to shine on socials!

How to shine on socials!

It’s easy to feel overwhelmed by the task of creating fresh social media posts every week.  This usually happens when you lose focus.  These are our top ten tips to help you to create content that connects. 1: Know your audience inside out I bang on about this...
How long should a blog article be?

How long should a blog article be?

This is definitely a ‘how long is a piece of string?’ question! Daily blogger Seth Godin has written blogs that are a single line – and others that are in excess of 1,000 words. Not everyone is a natural writer and when someone says ‘you need to write 500 words’,...
How social is your social media?

How social is your social media?

We’ve all heard the ‘joke’ that people take photos of their meals and then publish them on social media.  The underlying message is that your lunch is not really interesting to most people – unless you happen to be dining at a Michelin starred restaurant and your...
Why write a blog?

Why write a blog?

I almost called this article ‘The lazy guide to marketing’!  I’m a believer in the old adage ‘If you want to find the quickest way to do something, ask a lazy person’.  What am I banging on about? A blog article can be the foundation for your marketing activity. ...
Social strategies

Social strategies

Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their business and on them personally. The secret of successful social media is to know: Who your audience are Where they’re active What they engage with best...