by lesley | Jan 19, 2025 | Social media
Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their business and on them personally. The secret of successful social media is to know: Who your audience are Where they’re active What they engage with best...
by lesley | Dec 29, 2024 | Blogging
That sounds soooooo boring – but that’s where the term ‘blog’ came from. It was originally a sort of online diary – think ‘Captain’s log web date …’ from Star Trek. These days a blog article is so much more than a diary post, but if you remember the origin of the...
by lesley | Oct 9, 2024 | Social media
Making social media work well is like walking on ice. The social platforms are forever changing their algorithms. Gone are the days where 15% of your page followers on Facebook saw your posts. Today almost zero see them, unless they actively visit your page – unless...
by lesley | Sep 19, 2024 | Blogging
If you write regularly for your blog, you’ll be generating a wealth of information around your area of expertise. If you’re running a business and understand the power of marketing you probably also create social media posts, newsletters, and, possibly, YouTube...
by lesley | Jun 28, 2024 | Social media
Engagement gets tougher as there’s just so much content on every social platform that it would be a full-time job to try and keep up with it all. People flick and scroll too quickly to stop and like, share or comment. That doesn’t mean that they’re not reading your...
