Focus on what they want

Focus on what they want

Engagement gets tougher as there’s just so much content on every social platform that it would be a full-time job to try and keep up with it all.  People flick and scroll too quickly to stop and like, share or comment. That doesn’t mean that they’re not reading your...
How long should a blog post be?

How long should a blog post be?

This is a question lots of my clients and people I meet at business events ask.  Sorry to disappoint you, but there’s no definitive answer! Seth Godin writes every day, but sometimes it is as little as 70 words and sometimes it’s 700 (and occasionally even more). The...
Social Media: 9 Top Tips for Business Owners

Social Media: 9 Top Tips for Business Owners

In today’s digital age, having a strong social media presence is critical for the success of any business.  With millions of users scrolling through various platforms every day, social media provides an unparalleled opportunity to reach and engage with your...
What’s your story?

What’s your story?

Blog is a contraction of ‘web log’.  And a log is a kind of diary recording events and your commentary on them.  Today they have evolved far beyond that and have become much wider ranging.  This blog focuses on knowledge sharing on all things marketing, but there are...
Social diversity

Social diversity

All social media platforms are not equal – and your approach to each one should take that platform’s audience into account when you’re creating social posts. Not everyone gets that.  Sharing cute cat videos is great on Facebook, but won’t go down so well on LinkedIn. ...