Unconscious incompetence

Unconscious incompetence

The subject of ‘you don’t know what you don’t know’ has come up in several conversations lately.  In conversations with people who have transitioned from corporate employee to business owner and people who are in a new role in a business and don’t have experience...
What are your aspirations?

What are your aspirations?

Running a business is hard work.  It doesn’t matter if you’re just getting started with a clean sheet, are struggling to gain traction or you’ve cracked it and have a thriving business – you can’t afford to pin your hopes on ‘luck’. If I could only recommend one book...
The secret of successful marketing

The secret of successful marketing

Once upon a time I was the director of a management training and consultancy practice.  Actually, I was one of three directors and we all came from different backgrounds.  I was from FMCG – retail, my colleagues were from banking and finance training and from further...
Is outsourcing a good solution?

Is outsourcing a good solution?

As an external agency, we offer an outsourced solution to our clients, but is it the right answer for all businesses? These are the big questions that business owners and marketing managers need answered. Will the content you generate be congruent with our values and...
Let me tell you a story …

Let me tell you a story …

I belong to a choir and every member of the choir is really dedicated to not only the choir as a whole, but to supporting each other in the same way as a family would.  If anyone needs anything they only have to ask and someone will jump in and offer help.  Members...