Who can you help?

Who can you help?

Writing a book needs to have purpose.  Just because you can, doesn’t mean you should! That may seem counterintuitive coming from someone who helps people to write books, but the first learning on my Author Guide course is all about Purpose; the author’s big ‘WHY?’ A...
The ideal reader

The ideal reader

When you write a non-fiction book to share your expertise, you should have a clear idea of who you’re writing for.  It’s surprising how many authors start writing before having real clarity on what their reader wants.  But, of course, you wouldn’t do that, would you?...
Why AI can’t edit your book

Why AI can’t edit your book

OK – AI could write a book for you, providing you give it a really good brief, but most authors want to produce something more original than any AI can produce.  Remember, AI doesn’t create original ideas – it gathers information and presents it in response to your...
Don’t start writing your book

Don’t start writing your book

If you’ve got an idea for a book – or several people have planted the idea that you have valuable knowledge that you should share in a book – don’t start writing! That may sound counterintuitive, but when it comes to non-fiction, you will create a much better book if...
‘I hate writing’

‘I hate writing’

That may sound a bit strong, but there are plenty of people who find the writing process tedious.  But if you have a great message and an audience ready to receive it – how do you get past your reluctance to sit down and write, without finding reasons to push that...