by lesley | Jan 7, 2026 | Author Guide
When you tell someone you’re writing a non-fiction book, they’ll often ask if you’ve done your research. They’re usually thinking about fact-checking, verifying statistics, or making sure your content is accurate. And yes, that matters. But...
by lesley | Aug 19, 2013 | Usability
It’s astonishing how few people actually THINK about their website visitors when they’re planning out their websites. That’s why many websites don’t work; they’re focused on the website owner not the potential customer! Try and put...
by lesley | Jun 17, 2013 | Marketing
In order to write anything that reaches my clients’ target audiences effectively, I need to know what that target audience wants. It’s astonishing how few organisations actually know this. The answer to the questions “Why do people buy your...
by lesley | Mar 11, 2013 | Marketing, Readability
Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them. Of course, nobody does this deliberately, but also few...
by lesley | Jan 28, 2013 | Marketing, Website copy, Writing Skills
One of the critical questions I ask my clients before I start gathering information is ‘Who is your target audience?’. I wish I could say that they are all completely clear on the answer to that question, but many aren’t and it makes my job...
