by lesley | Jan 11, 2021 | Marketing, Reputation
You hear the cliché ‘Content is King’ frequently, but why? Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
by lesley | Nov 13, 2017 | Marketing
I go to lots of networking events and I collect lots of business cards – these are useful as it provides a means of getting in touch with people who may become suppliers. I also get lots of leaflets about services, forthcoming events and promotions – most of these...
by lesley | Oct 2, 2017 | Blogging
If nobody reads it – nothing. But how do you get a following like some of the well-known bloggers who make millions from writing blogs? Most of these bloggers are young in their 20s and have a massive following around a specific subject. They earn their money from...
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by lesley | May 23, 2016 | Marketing, Reputation
Promising you a ‘magic bullet’ to solve all your business challenges isn’t very realistic – BUT these five things will make a significant difference. ONE – Make your mind up! If I had £1 for every time someone at a networking meeting described their ideal contact as...
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by lesley | Oct 26, 2015 | Marketing, Reputation
Marketing is a vast subject – and impacts on every area in your organisation no matter how big or small. Reputation marketing is a small part of it. So what is reputation marketing exactly? It’s taking control of your online profile (and equally your offline profile,...
