Why, Who, Where, What, When and How?

Why, Who, Where, What, When and How?

When I’m talking to people about marketing their reputation I often find that they haven’t really thought about the Why, Who, Where, What, When and How of their online marketing.  Quite often the reason for embarking on it is ‘because everyone else...
Twitter to market your business

Twitter to market your business

Twitter is a bit like Marmite – people tend to love it or hate it.  Some people see it as an amazing network where you can talk to anyone and get pretty instant responses – a bit like text messaging on a global scale.  Other people just don’t get it...
How to set up a lead generator

How to set up a lead generator

In an ideal world business owners would have an effective lead-generator that delivered hot prospects daily.  Unfortunately, it isn’t as easy as it sounds and it takes serious effort to get the attention of prospective customers and then convert them to sales....
The right social media for your business

The right social media for your business

Social media wears many hats – the secret is knowing which ‘outfits’ to wear them with!  Let’s take a look at the biggest platforms and examine how they work – for relationships, business, job hunting and more. Facebook is VERY social and...
How good is your marketing hub?

How good is your marketing hub?

Marketing spans many activities from audience research, product or service development right through to sales.  However, when most people talk about ‘marketing’ they’re talking about the promotional part of the process.  This is the bit where you are...