by lesley | Sep 6, 2021 | Social media
Social media seems to get more complex every day – especially if you’re using it to raise your business profile. Walking the line between promotion and engagement is always difficult – and every social platform is different. There was a time when it was...
by lesley | Aug 30, 2021 | Marketing, Reputation
When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
by lesley | Jun 21, 2021 | Social media
In a recent business networking event the group was asked ‘where do you hang out on social media?’ The answers were interesting. First everyone wanted to know whether this was business-wise or personally – and for some people the answer was the same for both,...
by lesley | Jun 14, 2021 | Marketing, Reputation
This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether. Some people just hear ‘marketing’ and assume we do all marketing activities. So it’s time to set the record straight....
by lesley | Apr 5, 2021 | Social media
I have fond memories of the A-Team and this favourite saying of their leader, Hannibal Smith. Maybe it’s because I’m a left-brain systems freak – so I love a good plan. Content marketing brings together the creative right brain and the analytical left brain. ...
