Which social platform is best for business?

Which social platform is best for business?

In a recent business networking event the group was asked ‘where do you hang out on social media?’  The answers were interesting. First everyone wanted to know whether this was business-wise or personally – and for some people the answer was the same for both,...
What is reputation marketing?

What is reputation marketing?

This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether.  Some people just hear ‘marketing’ and assume we do all marketing activities.  So it’s time to set the record straight....
‘I love it when a plan comes together’

‘I love it when a plan comes together’

I have fond memories of the A-Team and this favourite saying of their leader, Hannibal Smith.  Maybe it’s because I’m a left-brain systems freak – so I love a good plan. Content marketing brings together the creative right brain and the analytical left brain. ...
Style over substance

Style over substance

One of the things I’ve noticed as we’ve all had to change the way we work is that people are paying more attention to planning.  Maybe it’s because they are having to do more with less budget; maybe it’s because they are having to work differently and need a different...
5 top YouTube tips

5 top YouTube tips

If you want to really leverage the power of YouTube you need to get your videos to reach as many people as possible.  Assuming your videos are full of great and engaging content, let’s look at the other things you can do to get your videos to rank on the first page of...