by lesley | Feb 17, 2020 | Business
Business comes from many sources, whether that’s direct sales or being recommended by someone – do you know what the most effective source of business is for you? Take a look at your current batch of customers; how did they find you? If you don’t know, ask them...
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by lesley | Nov 28, 2016 | Blogging, Marketing, Social media
Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned. It wasn’t a compliment! Today it might be used in a completely different way – to describe people who spend all their time...
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by lesley | Oct 12, 2015 | Social media
Social media is a powerful tool – for both social and business use. It’s like being in a massive networking event where you can seek out exactly who you want to talk to and get into conversation. If you’re in business this is excellent news – and most business people...
by lesley | Apr 22, 2013 | Marketing
If you’re not a natural marketer it can seem like a huge mountain to climb to put together a successful and ongoing marketing campaign for your business. Then when a new product or service is launched you have to go back to the drawing board. The challenge is...
by lesley | Nov 5, 2012 | Marketing, Social media
I use social media quite a lot and people are always asking me how I manage to be so prolific – and find time to work too! The secret is to have a system, use the tools that are available and set time aside to manage your posts. I’m not going to review...
