by lesley | Sep 21, 2020 | Blogging
When we meet new clients the first question is ‘what are your goals?’ This is not just for their social media, blogs, website or whatever they need help with, but the overall business goals. Why is this important? Simply, because if we understand what their...
by lesley | Dec 31, 2018 | LinkedIn
LinkedIn was originally a platform set up to provide employers and job hunters with a means of getting connected and, through their intermediate connections, to create a ‘warm’ referral. Then, with the advent of Facebook, the LinkedIn managers stepped things up to...
by lesley | May 21, 2018 | Newsletters
If you send out a regular newsletter what do you put in it? Many people think that a newsletter is an opportunity to tell people what’s going on in their business? It’s not. Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...
by lesley | Jan 2, 2018 | Marketing
Try saying ‘reciprocity’ and most people stumble, but it’s an important word in business. It’s all about creating obligation – in the nicest possible way! Reciprocity is why people are willing to give you their email address in order to get your free download....
by lesley | Dec 11, 2017 | Email marketing
If you’ve ever got on one of ‘those’ marketers lists you know that you can count on at least one email daily – sometimes more than one. They’re all trying to give you useful information, but it’s like a deluge. Too much information just switches your brain into...