by lesley | Aug 2, 2021 | Websites
DISCLAIMER: I’m not a graphic designer – and am in awe of their talent. I dabbled a bit when I was younger and went to art school for a year, but I wasn’t very good. So what qualifies me to pontificate about the design of website home pages (or any other...
by lesley | Oct 19, 2020 | Website copy
When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website. What keywords do they...
by lesley | Aug 31, 2020 | Websites
When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website. What keywords do they...
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by lesley | Apr 18, 2016 | Marketing, Reputation
Children don’t respond well to being ignored. Most children want some kind of interaction as reassurance that they are part of a group. They need telling they’re being good; that people are happy to have them around. In fact, if they aren’t getting any feedback...
by lesley | Jul 25, 2011 | Testimonials
A good testimonial is very powerful, but so many so-called testimonials are more like therapy than feedback! You know the kind of thing – ‘It was lovely working with you, you were so helpful and we really enjoyed the experience.’ This kind of...
