by lesley | Sep 2, 2013 | Websites
We all know what happens if you take away a leg from a three-legged stool – it falls over! But what has this got to do with your website? Successful websites have three main ‘legs’ on which they stand. They are: The design and development –...
by lesley | Oct 16, 2012 | Writing Skills
We all do it – and we end up confusing our friends, family, sometimes our customers, but how many potential clients have we lost because of it? What am I talking about? Jargon, acronyms and other words that are specific to our business. I think we all talk at...
by lesley | Sep 20, 2011 | Readability, Website copy
When people arrive on your website they are looking for something. If you want to keep them on your site you need to deliver what they want – fast. These are the things that you need to avoid: A splash (entry) page that shows off how clever your designer is,...
by lesley | May 16, 2011 | Readability
I’ve just read a blog about using colour on your website and, whilst I understand that different colours convey different feelings and also have varying ethnic impacts, there was a lot missing! These are my thoughts on websites and colour – all focused on...
by lesley | Mar 2, 2011 | Website copy
In the horse racing world the Derby is a flat race – a smooth ride to the finish line. The Grand National is one obstacle after another, some of them so huge that only a few of the riders manage to land safely on the other side. So how many obstacles do visitors to...
