by lesley | Apr 14, 2009 | Readability, Website copy
I’ve talked about headlines and how important they are – then the subject of subheaders came up. So what is a subheader? It’s not a byline – that’s the ‘by Joe Bloggs’ bit that tells you who wrote it. It’s not a...
by lesley | Apr 13, 2009 | Website copy
These days most of us don’t ‘cold call’ – it’s more ‘warm connections’. You meet people at networking events or through online profiles on a wide variety of sites and, when you need a service, you contact the people you have...
by lesley | Mar 13, 2009 | Readability, Website copy
If your website has pictures or visuals of some kind – it lightens up the web copy and helps people to be attracted to the site, but pictures have their drawbacks too. Where do you get them from? If your visuals are helping you to get your message across, then...
by lesley | Feb 26, 2009 | Website copy
When you write web copy you want to tell people all about what you do. It’s really important that they understand what you can deliver or they won’t buy what you are offering – right? Wrong! Nobody is interested in what you do – they’re...
